Final Notice
FINAL NOTICE 
Barclays Bank Plc (Barclays or the firm) 
1 Churchill Place 
Canary Wharf 
London  E14 5HP 
TAKE NOTICE: The Financial Services Authority, Enforcement and Financial Crime 
Division, of 25 The North Colonnade, Canary Wharf, London EI4 5HS (the FSA) gives 
Barclays final notice about a requirement to pay a financial penalty: 
1. 
THE PENALTY 
1.1 
The FSA gave Barclays a Decision Notice on 14 January 2011 which notified the 
Firm that it had decided to impose a financial penalty of £7.7 million on Barclays 
pursuant to section 206 of the Financial Services and Markets Act 2000 (the Act). 
1.2 
This penalty relates to Barclays' sales of Aviva’s Global Balanced Income Fund (the 
Balanced Fund) and Global Cautious Income Fund (the Cautious Fund) (together, the 
Funds) between July 2006 and November 2008 (the Relevant Period).  The penalty is 
in respect of breaches of Principle 9 (Customers: relationships of trust) of the FSA's 
Principles for Businesses (the Principles) and associated rules. 
1.3 
Barclays has confirmed that it will not be referring the matter to the Upper Tribunal 
(Tax and Chancery Chamber). 
1.4 
Accordingly, for the reasons set out below and having agreed with Barclays the facts 
and matters relied on, the FSA imposes a financial penalty on Barclays in the amount 
of £7.7 million. 
1.5 
Barclays has agreed to settle this matter at an early stage of the proceedings.  It 
therefore qualifies for a 30% (Stage 1) reduction in penalty pursuant to the FSA's 
executive settlement procedures.  Were it not for this discount, the FSA would have 
imposed a financial penalty of £11 million on Barclays. 
2. 
REASONS FOR THE ACTION 
2.1 
Barclays breached Principle 9 during the Relevant Period in that it failed to take 
reasonable care to ensure the suitability of its advice regarding the Funds for 
customers entitled to rely upon its judgement.  The customers were typically in or 
near retirement and included inexperienced investors.  The firm's failings include the 
following: 
(1) 
The training material given to Barclays staff was inadequate.  It did not 
identify the types of customers the Funds were suitable for.  Nor did it explain 
clearly that, when markets go down, customers who drew income from the 
Funds were at risk of their capital being eroded and the amount of income they 
could draw declining over time.  In relation to the Balanced Fund, it did not 
state that these were significant risks.  The training material failed to make 
staff aware that the Funds were unlikely to be appropriate for customers who 
wanted capital growth as an investment objective. 
(2) 
The sales briefs and product updates Barclays sent to its advisers increased the 
risk of the Funds being mis-sold because they referred only to the potential 
benefits of investing in the Funds.  They did not refer to any of the risks nor 
the need for those risks to be clearly communicated to prospective customers. 
(3) 
Product brochures and other documentation given to customers contained 
inadequate information and statements which could have misled customers 
about the nature and levels of risk involved.  The documents did not clearly 
and prominently explain the extent to which an investment in the Funds was 
linked to fluctuations in the stock market.  For those who drew income from 
the Funds, it did not explain the risk of capital loss and the negative impact 
this would have on the amount of income produced by the Funds. 
(4) 
Barclays failed to put in place adequate procedures for monitoring of sales of 
the Funds and this resulted in a failure to promptly identify and investigate 
potentially unsuitable sales.  Where compliance monitoring identified 
particular issues, Barclays failed to take appropriate and timely action, 
including by implementing a past business review. 
2.2 
Barclays also breached COB 5.3.5R and COBS 9.2.1R during the periods referred to 
in the Appendix in relation to the facts described in paragraph 2.1 above. 
2.3 
As a consequence of the above failings, Barclays customers were exposed to an 
unacceptable risk of unsuitable sales and a number of unsuitable sales were made.  By 
7 December 2010, 1676 customers had complained about their investment in the 
Funds and compensation of approximately £17 million had been paid.  It is expected 
that further compensation of between £20 million and £42 million will be paid. 
2 
Seriousness of the breaches and mitigating factors 
2.4 
The breaches are viewed as particularly serious because Barclays identified, at an 
early stage, concerns with the Funds but did not take adequate steps to mitigate those 
concerns.  In particular, Barclays identified: 
(1) 
The Funds’ enhanced income objective was likely to appeal to vulnerable 
customers, such as those inexperienced in stock market investments and the 
elderly looking to invest their retirement savings to generate additional income. 
(2) 
Customers may not be able to understand the risks of the Funds because of 
their complex characteristics. 
(3) 
In relation to the Balanced Fund, that its risk categorisation was at the upper 
end of 'balanced' and additional controls in its sales processes were therefore 
required to mitigate the risk of unsuitable sales. 
2.5 
The FSA has also taken the following into account when considering the seriousness 
of the breaches: 
(1) 
A large number of investors were placed at risk and the potential impact was 
significant.  During the Relevant Period, the total number of customers who 
invested in the Funds is 12,331 with investments totalling £692 million. 
(2) 
The mis-conduct spanned more than 2 years. 
2.6 
Barclays is undertaking a comprehensive past business review to ensure that 
customers do not lose out as a result of the failings identified in this notice.  In 
particular, Barclays has agreed in consultation with the FSA for a third party firm of 
accountants to review customer files for sales made during the Relevant Period to 
ascertain whether those sales were suitable.  As part of this process, customers may be 
contacted if this is necessary to allow a decision on suitability to be made.  For those 
sales which are found to be unsuitable, redress will be paid to the customer to ensure 
he or she has not lost out financially. 
2.7 
Barclays past business review described above has been taken into account when 
deciding upon the level of disciplinary sanction. 
2.8 
Barclays and its senior management worked in an open and co-operative way with the 
FSA from the outset of the investigation through to settlement of this matter.  In 
particular, Barclays proactively carried out an internal investigation in consultation 
with the FSA.  The results of the investigation were shared with the FSA and the FSA 
was able to place reliance on those results in dealing with this matter. 
2.9 
Barclays has made improvements in its end to end processes, including improvements 
in sales standards to protect vulnerable customers, product governance and 
monitoring. 
2.10 
It is difficult to predict at this stage, but the total amount Barclays will have to pay to 
customers could be as much as £60 million. 
3 
3. 
RELEVANT STATUTORY PROVISIONS AND REGULATORY 
REQUIREMENTS 
3.1 
Section 206 of the Act provides: 
"If the Authority considers that an authorised person has contravened a requirement 
imposed on him by or under this Act ...  it may impose on him a penalty, in respect of 
the contravention, of such an amount as it considers appropriate." 
3.2 
Barclays is an authorised person for the purposes of section 206 of the Act.  The 
procedures to be followed in relation to the imposition of a financial penalty are set 
out in sections 207 and 208 of the Act. 
3.3 
The Principles, as set out in the FSA Handbook, are a general statement of the 
fundamental obligations of firms under the regulatory system.  They derive their 
authority from the FSA's rule making powers as set out in the Act and reflect the 
FSA's regulatory objectives. 
3.4 
Principle 9 of the FSA's Principles provides: 
"A firm must take reasonable care to ensure the suitability of its advice and 
discretionary decisions for any customer who is entitled to rely upon its judgment." 
3.5 
Specific rules in the FSA's Handbook also impose requirements on firms to ensure 
that they take reasonable steps to ensure that a personal recommendation is suitable 
for their clients.  The rules which are relevant to this matter are set out in the 
Appendix to this Notice. 
4. 
BACKGROUND 
The firm 
4.1 
Barclays is a major global financial services provider with a prominent position in the 
retail consumer market.  It was authorised by the FSA on 1 December 2001.  The firm 
has permission from the FSA to carry on regulated activities in relation to, among 
other things, advising on investments and arranging deals in investments.   
4.2 
The Funds were recommended by the firm's advisers trading under the name 
"Barclays Financial Planning" (BFP).  BFP staff operate out of Barclays retail bank 
branches.  Their customers are typically Barclays retail customers who have been 
referred to BFP by other branch staff.  Approximately one million of Barclays' 15 
million bank customers are BFP customers. 
4.3 
BFP operates on a 'multi-tied' basis, selecting products from a number of product 
providers to include on a panel for possible recommendation to customers.  In or 
around June 2004, Barclays approached Morley Fund Services Limited (Morley), a 
fund management company ultimately owned by Aviva plc, to build innovative 
income funds for sale to Barclays retail customers and to manage those funds. 
The Funds 
4.4 
Sales of the Balanced Fund and the Cautious Fund started in August 2006.  The Funds 
were jointly developed by Barclays and Morley.  They were modelled on a previous 
product which had also been jointly developed by Barclays and Morley and sold by 
Barclays (“the previous product”). 
4.5 
The Funds were not subjected to Barclays' full development and approval process.  
They underwent an abbreviated approval process because of their similarities to the 
previous product.  For the Cautious Fund, which had a different investment profile 
and risk classification to that of the previous product, this was inconsistent with 
Barclays' internal policies which mandated a new product sign-off process for all new 
or significantly modified products and services. 
4.6 
The Balanced Fund has a target income rate of 7% per annum (or 2.5% above UK 
Base rate, if higher).  It is made up of approximately 60% equities and 40% bonds 
(almost entirely convertible bonds, up to half of which could be non-investment grade) 
and uses covered call options to convert some equity growth potential into income. 
4.7 
The Cautious Fund is structured similarly to the Balanced Fund.  However, it has a 
lower target income of 5.5% per annum (or 1 % above the UK Base rate, if higher).  
The lower target income is a reflection of a different mix of investments in that the 
Cautious Fund is made up of approximately 40% equities and 60% investment grade 
bonds and again uses covered call options to convert some equity growth potential 
into income. 
4.8 
In July 2007, Barclays introduced a new method of risk rating investment funds and 
customers.  The new method was applied to the Balanced Fund.  However, due to the 
use of an incorrect benchmark, the Balanced Fund was risk-rated 'balanced', when 
under the new approach it should have been 'adventurous'.  Barclays identified the 
error following an investigation into complaints which indicated that customers were 
unaware of the risks associated with the Fund.  Concerns were also expressed 
internally within Barclays in late November 2007 regarding whether the risk 
categorisation of the Funds was correct, the volume of new business being invested in 
the Funds and that the customer literature for the product did not sufficiently reflect 
its risks. 
4.9 
In December 2007, Barclays corrected the risk rating of the Balanced Fund under the 
new method to 'adventurous'.  Barclays also wrote to customers who had purchased 
the Balanced Fund since July 2007 to explain the error, offering to switch them out of 
the Balanced Fund without charge and make good any losses.  Sales of the Funds 
reduced significantly following the re-rating.  Barclays stopped selling the Balanced 
Fund in September 2008 and stopped selling the Cautious Fund in November 2008.   
4.10 
To clarify whether the Balanced Fund was correctly rated, the FSA asked Barclays to 
appoint an independent third party expert to give an opinion on whether its original 
rating was correct.  The expert concluded that it was reasonable to describe the Fund 
as 'balanced' (although it was at the upper end of the description).  The expert also 
concluded that despite the risk warnings provided, it was possible that customers who 
drew income from the Fund would not have appreciated the likelihood, when markets 
go down, that their capital might be depleted, which would in turn impact the 
5 
sustainability of the income.  Most customers who invested in the Balanced Fund 
drew the income from the Fund. 
4.11 
In view of these findings, the FSA has directed Barclays, and Barclays has agreed, to 
address the concerns raised by the expert as part of its past business review.  Barclays 
has agreed to compensate customers who are affected by these issues and have lost 
out financially. 
5. 
FACTS AND MATTERS RELIED ON 
5.1 
By reason of the facts and matters referred to below, Barclays breached Principle 9 by 
failing to take reasonable care to ensure the suitability of its advice for customers.  It 
also breached COB 5.3.5R and COBS 9.2.1R during the periods referred to alongside 
those rules in the Appendix. 
Due diligence 
5.2 
Barclays compliance function and product risk committee identified a number of risks 
during the approval process for the previous product which, if not mitigated in the 
firm’s sales processes, were likely to lead to unsuitable sales of the product.  These 
risks were relevant to the Funds because the Funds' key characteristics were 
substantially similar to those of the previous product.  Although Barclays identified 
the risks, it did not adequately address them in its sales processes and a number of 
unsuitable sales of the Funds were made. 
5.3 
Barclays compliance function and product risk committee identified the following 
risks relevant to the Funds: 
(1) 
The types of customers for whom the product would be suitable were not clear. 
(2) 
The enhanced income objective of the product would make it attractive to a 
generally vulnerable customer type. 
(3) 
The complexity of the product did not make it easily understood by mass 
market retail customers. 
(4) 
In relation to the Balanced Fund, quantitative analysis had placed it at the 
upper end of the 'balanced' risk category. 
(5) 
The factors mentioned above were likely to increase the risk of unsuitable 
sales. 
5.4 
The concerns raised internally within Barclays should have prompted the firm to take 
effective action to clearly identify the types of customers to whom it proposed to sell 
the Funds.  This was particularly important because the firm correctly recognised the 
material risk that the enhanced income objective would attract vulnerable customers.  
Such customers included the elderly who were seeking to generate greater income 
than that available from deposits but who had limited or no experience of stock 
market investments and their inherent risks.  Whilst Barclays placed restrictions on 
the investment manager in order to mitigate some of the risks of the Funds, the 
concerns identified should have prompted Barclays to put in place specific and robust 
controls in its sales processes for the Funds to further mitigate that risk. 
6 
5.5 
The concerns raised around the complex characteristics of the Funds meant Barclays 
needed to ensure that the Funds' key features and risks were explained fully and 
effectively to its advisers and the customers who were recommended the Funds. 
5.6 
Barclays failed to adequately deal with these concerns and customers were exposed to 
a material risk of unsuitable sales.  The firm's specific failings in the sales process are 
detailed below. 
Training of advisers 
5.7 
Barclays failed to ensure that the training it gave to its advisers was sufficient to 
mitigate the risk of unsuitable sales of the Funds. 
5.8 
The training material for the Funds was deficient in material respects.  In particular, it 
did not specify who, in view of their inherent risks, the Funds should be sold to.  The 
training material did not explain clearly the extent to which the Funds exposed 
customers who drew income to a risk of capital loss and declining income over time.  
For the Balanced Fund, these were significant risks. 
5.9 
Nor did the training material make sufficiently clear to staff that the Funds were not 
appropriate for customers who wanted capital growth as an investment objective.  
References in the training to income as the primary objective of the Funds and to the 
fact that the potential for capital growth may be limited did not make this abundantly 
clear.  The fact that the Funds were not appropriate for customers who wanted capital 
growth was an important factor which affected the suitability of the Funds. 
5.10 
Rather than highlight the risks, the training material gave advisers a misleading 
impression of the risks involved.  For example, it referred to: 
(1) 
the Funds' potential of achieving capital growth and stated that the value of a 
customer's investment 'should' grow, as should the value of the income 
distributions.  It also stated that the Funds deliver "sustainable, high target 
income levels".  These references were misleading in the absence of any 
explanation that capital growth and sustainable income could only be achieved 
for income drawing customers if favourable investment conditions prevailed; 
and 
(2) 
the fact that the Cautious Fund was developed as an "innovative response" to 
concerns regarding alternative investments which resulted in the erosion of 
capital for customers who are taking income.  In fact, the Cautious Fund also 
exposed customers who drew income from the Fund to a risk, when markets 
go down, of capital depletion over time.  In the case of the Balanced Fund, this 
risk was more significant. 
5.11 
Barclays considered the Balanced Fund to be a continuation of a previous product 
such that the training given to its advisers for the previous product remained 
applicable to the Funds. 
5.12 
However, it was inappropriate for Barclays to assume that advisers would apply the 
training for the previous product when selling the Funds because: 
7 
(1) 
The training materials for the Funds did not expressly cross-refer to the 
training for the previous product, although it did describe the Balanced Fund 
as a successor to it. 
(2) 
The training for the previous product was rolled out at least 8 months earlier.   
(3) 
Advisers who joined Barclays after the firm had stopped selling the previous 
product did not receive the training for that product. 
(4) 
The Cautious Fund does not have the same characteristics as the previous 
product and therefore does not have the same target customers. 
5.13 
In any event, the training for the previous product was not appropriate for the Funds 
for the reasons referred to below. 
Training for the previous product 
5.14 
The initial training for the previous product set out who it was suitable for, who it was 
not suitable for and some key risks associated with it.  It included a reference to the 
risk of capital erosion and reduction in income if the stock market or fund performed 
poorly.  Initial sales of the product were slower than expected and there was 
nervousness among advisers at the time around the risks associated with structured 
products.  The sales team decided a re-launch was necessary to gain sales momentum.  
The re-launch involved some additional training.  However, unlike the initial training, 
it did not include an explanation of who the product was and was not suitable for.  It 
also did not include a clear enough warning about the risk of reduction in income due 
to capital erosion if the stock market or fund performed poorly.  In the absence of a 
full and clear description of the product and its risk characteristics, the revised 
training was inadequate for the Funds. 
5.15 
The additional training included a case study purporting to be an example of 'excellent 
customer service'.  The case study involved the sale of the previous product as part of 
a mixed portfolio of investments and included the following: 
(1) 
The customer was ‘inexperienced’ and so the adviser would usually 
recommend only products from the cautious range.  However, given the 
customer’s income need could not be met by any product within the cautious 
range and income was his priority, the adviser recommended a 'balanced' 
income product (i.e. the previous product) as being "more suitable". 
(2) 
The product should be recommended to a customer whose need for an 
additional income of £3,500 per annum "was his priority". 
5.16 
The example referred to in paragraph 5.15(1) above is inadequate because the advisor 
is shown recommending the customer take on a ‘balanced’ risk product, without being 
shown to have first established that the customer was prepared to accept, and was 
financially able to bear, the consequences of the potential losses associated with that 
product.  The adviser should have considered the implications for the customer if he 
took a lower risk option.  He should have drawn the customer's attention to potential 
mis-matches in his investment objectives, financial circumstances, experience and 
capacity for loss.  The discussion should have included an explanation of the 
implications for the customer of making alternative trade-off decisions where mis-
matches were present (for example, by highlighting that a lower risk option did not 
have a target income level sufficient to meet his income needs, or that he might not be 
able to afford to take a higher risk).  The advisor should have assisted the customer to 
make trade-off decisions where necessary, but not to make those decisions for the 
customer. 
5.17 
The advice referred to in paragraph 5.15(2) is also deficient because the Funds 
provided a non-guaranteed variable income, whilst the customer referred to in the 
case study appears to need a fixed level of income.  The advisor should have factored 
this into a discussion about the trade-offs required to achieve such income. 
Other information for advisers 
5.18 
The limited sales and product information which Barclays sent to its advisers (in 
addition to the training material they received) exacerbated the risk of mis-selling 
because it focused only on the potential benefits of the Funds. 
5.19 
During the Relevant Period, Barclays provided its advisers with a series of 'Weekly 
Sales Briefs' and 'Weekly Product Office Updates'.  Two of these publications dated 8 
March 2007 and 19 July 2007 and an anniversary pack for the Funds dated 17 
September 2007 promoted the sale of the Funds by listing "ten reasons to invest in the 
Funds". 
5.20 
These documents did not refer to any risk warnings or the need for these to be 
communicated to investors.  Importantly, these communications did not specify the 
types of customers for whom the Funds were appropriate.  On the contrary, two of the 
publications stated that the Funds were suitable for a broad range of cautious and 
balanced investors seeking to achieve strong income returns.   
Customer literature 
5.21 
Product brochures and other documentation given to customers by Barclays contained 
inadequate information and statements which could have misled customers about the 
nature and levels of risk involved. 
5.22 
The product brochures did not fully and effectively explain to customers who 
intended to draw income from the Funds that during unfavourable market conditions, 
their capital investment could be eroded and, if so, the income from it would decline 
over time.  Nor did they, in the case of the Balanced Fund, explain that these were 
significant risks.  The limited risk warnings which were included in the 
documentation were not sufficiently prominent. 
5.23 
The customer literature for the Funds was issued and approved by Morley.  However, 
Barclays reviewed and commented on draft versions of the documents to ensure they 
were balanced and expressed in plain language.  Given that Barclays had very detailed 
knowledge about the Funds and the nature of its customers, Barclays should have 
done more to ensure that the documents fully and accurately described the Funds to its 
customers. 
5.24 
Advisers used a product brochure to explain the key features of the Funds to 
customers.  The brochure contained inaccurate information.  It included a statement 
that the Funds aim to give customers a "more predictable income than [they] are 
likely to get from a deposit account".  Given that the income from the Funds was 
directly linked to the value of the Funds, which fluctuated over time, it was 
reasonably likely that income provided by the Funds would not be more predictable 
than a deposit account and customers could have been misled.  Even though the 
product brochure referred to the fact that the income might vary, Barclays should have 
done more to make clear to customers seeking regular and predictable income 
payments that the Funds were not designed to do this. 
5.25 
The product brochure referred to above contained a graphic which showed the 
Cautious Fund and fixed income investments (such as an investment grade bonds) as 
belonging to the same category of ‘cautious’ investments.  The graphic could have 
misled customers into thinking that the Cautious Fund was akin to a fixed income 
investment.  This is inaccurate because the Cautious Fund comprised a significant 
investment in equities (up to 40%) which exposed customers to a much greater risk of 
capital loss due to stock market fluctuations than the bonds to which it was compared.  
The Cautious Fund was therefore a more risky form of investment than some forms of 
fixed income investment.  Subsequent clarifications of the risks in the brochure were 
not given sufficient prominence and there remained a material risk that customers 
were misled. 
5.26 
During the sales process customers were shown descriptions of various attitudes to 
investment risk.  These included descriptions for ‘cautious’ and ‘balanced’ attitudes 
and customers were asked to agree whether one of these accurately reflected their 
preference to investment risk-taking.  The generic risk descriptions were not intended 
to describe the risk characteristics of products subsequently recommended.  It was 
therefore essential that the features and risks of investments were fully explained to 
customers.  This was particularly important with the Funds because the terms 
‘cautious’ and ‘balanced’ were used in their names.  Customers may therefore have 
been confused. 
5.27 
Although customers were given a pie chart showing the equity content of the Funds, 
this did not appear in the suitability letters. Furthermore, the wording used in a 
material number of suitability letters failed to make clear to customers the extent to 
which the performance of their investment was linked to fluctuations in the stock 
market and the risk of capital loss and declining income level to which they were 
exposed.  The FSA has identified examples of customers being left with insufficient 
cash on deposit because the concentration of their investment in the products was too 
high.  In other cases, customers were not adequately advised in relation to the 
diversification of their portfolio of investments. 
Compliance and sales monitoring 
5.28 
Barclays procedures were inadequate because they failed to result in the effective 
identification and investigation of unsuitable sales of the Funds.  Where compliance 
monitoring identified particular issues, Barclays failed to take appropriate action. 
Analysis of sales following complaints 
5.29 
In June 2008, in response to a greater than expected level of upheld complaints 
relating to the Funds, Barclays' sales quality monitoring function reviewed 150 
Balanced and Cautious Funds.  The review concluded that in 35% of cases there was 
insufficient evidence on the file to establish suitability. 
5.30 
Based on this review, Barclays concluded that there was no clear evidence on any of 
the cases reviewed of inappropriate advice being given to customers.  However, 
Barclays was concerned about the Funds being sold for growth or unspecified income 
needs.  As a result of this concern, a firm of consultants was engaged to consider the 
validity of recommending the Funds for growth and the consultants concluded that 
while the Funds were not necessarily unsuitable, there were other products which 
were likely to be better for customers wanting growth. 
5.31 
Barclays had no way of knowing whether appropriate advice had been given to the 
customers referred to above.  It made no attempt to contact customers to obtain 
additional information to establish suitability.  It did not therefore know whether there 
were widespread problems with BFP's processes, beyond the failure of staff to keep 
accurate and complete records on files.  Barclays failure to properly investigate the 
suitability of its past sales of the Funds in light of the outcome of Barclays review of 
the 150 sales in June 2008 exposed customers who subsequently purchased the Funds 
to an unacceptable risk of unsuitable sales.  The firm also did not take any steps at that 
time to determine whether any customers who had previously invested had been mis-
sold the Funds.  It failed therefore to identify that a past business review was required. 
5.32 
From its review of 150 sales of the Funds, Barclays identified that: 
(1) 
Barclays failed to complete target market testing for the Funds (which was a 
concern first raised by compliance staff in December 2004); 
(2) 
Insufficient income producing products were included on Barclays' panel, 
resulting in a concentration of investments into the Funds; 
(3) 
Barclays' training for advisers misleadingly stated that the Balanced Fund 
would out-perform in a falling market; and 
(4) 
The Funds were incorrectly promoted in product literature as appropriate for 
customers wishing to invest for capital growth. 
5.33 
From June 2008 onwards Barclays changed the firm's governance around its product 
panel process and issued revised training for advisers.  Shortly after these changes 
were implemented, Barclays stopped selling the Balanced Fund and the Cautious 
Fund (in September 2008 and November 2008 respectively). 
Compliance monitoring of the BFP business 
5.34 
Barclays monitored compliance risk across the BFP business with a view to, among 
other things, identifying and remedying deficiencies in systems and controls.  At the 
start of the Relevant Period (in mid 2006), the BFP business was graded as having a 
'Medium High' residual compliance risk.  Barclays considered the 'Medium High' 
grading to be indicative of "a weakness in controls which is likely to or has already 
resulted in a breach of regulatory requirements and/or client disadvantage".  It was 
considered a 'significant' risk which was likely to crystallise in the absence of controls. 
5.35 
At the start of the Relevant Period, Compliance Monitoring had identified the 
following issues based on reviews of the BFP business in May 2006 and July 2006: 
(1) 
Sales files failed to evidence the suitability of products recommended to 
customers, including because insufficient details of customers' circumstances 
were recorded on the files. 
(2) 
Suitability letters provided to customers contained insufficient detail to 
support the recommendations made. 
(3) 
BFP Area Managers failed, in relation to a number of files, to detect serious 
deficiencies. 
5.36 
Barclays took action to improve its sales processes and Barclays monitoring showed 
that improvements in the quality of sales was achieved.  However, this monitoring 
failed to highlight the significant problems later identified through complaints about 
the Funds. 
Training and competency management of advisers 
5.37 
Barclays operated a training and competency scheme for its advisers.  As part of the 
scheme, staff competency levels were measured and staff were assessed against 
performance standards and key performance indicators.  In order to allow staff to be 
judged on competence, Barclays collected data on the number of complaints, 
cancellations of sales, range of sales and quality of advice and documentation. 
5.38 
Barclays training and competency reports throughout 2007 and 2008 showed ongoing 
poor scores and breaches of Barclays' sales standards relating to the completion of 
sales documentation.  Advisers who were performing particularly poorly were placed 
under increased supervision.  This culminated in 20% of BFP advisers being subject 
to increased supervision in April 2008.  However, Barclays continued to identify 
issues with documentation despite the high number of staff requiring increased 
supervision. 
5.39 
Barclays training and competency reports throughout the Relevant Period made plain 
that there were material concerns regarding the ability of its staff to properly 
document the sale of the Funds to customers.  Despite this, Barclays failed to take 
prompt and effective remedial action. 
Impact on customers 
5.40 
The Funds had lost about a third of their value at the height of the market turmoil in 
late 2008 / early 2009.  This prompted some customers to encash their investment 
earlier than they had initially planned (the product documentation described the Funds 
as an investment for a minimum of 5 years).  The Funds have subsequently recovered 
much of their value.   
5.41 
By 7 December 2010, Barclays had received complaints concerning sales of the 
Funds from: 
(1) 
1,023 customers (18 %) who had invested in the Balanced Fund; and 
(2) 
653 customers (10%) who had invested in the Cautious Fund. 
5.42 
Barclays has paid a total of approximately £17 million in compensation to customers 
who invested in the Funds and it is expected that a further amount of between £20 
million and £42 million compensation will be paid. 
6. 
ANALYSIS OF BREACHES 
6.1 
Principle 9 requires a firm to take reasonable care to ensure the suitability of its 
advice and discretionary decisions for any customer who is entitled to rely upon its 
judgement.  Barclays did not take reasonable care to ensure the suitability of its 
advice to customers as required by Principle 9 because of its failings detailed in 
section 5 above. 
6.2 
In addition.  Barclays also breached COB 5.3.5R and COBS 9.2.1R during the periods 
referred to in the Appendix because it failed to take reasonable steps to ensure that the 
advice it provided to its customers was suitable for them. 
7. 
RELEVANT GUIDANCE ON PENALTY 
Determining the level of the financial penalty 
7.1 
The FSA's policy in relation to the imposition of financial penalties is set out in 
Chapter 6 of the Decision Procedure and Penalties Manual (DEPP) which forms part 
of the FSA Handbook.  It was previously set out in Chapter 13 of the Enforcement 
Manual (ENF).  The Manuals set out the factors that may be of particular relevance in 
determining the appropriate level of financial penalty for a firm or approved person.  
The criteria are not exhaustive and all relevant circumstances of the case are taken 
into consideration. 
7.2 
The financial penalty is required to promote high standards of regulatory conduct by 
deterring firms who have breached regulatory requirements from committing further 
contraventions, helping to deter other firms from committing contraventions, and 
demonstrating generally to firms the benefits of compliant behaviour.  It strengthens 
the message to the industry that it is vital to take proper steps to ensure in advised 
sales that the advice a firm gives customers is suitable. 
Seriousness of the breaches 
7.3 
The FSA has had regard to the seriousness of the breaches, including the nature of the 
requirements breached, the number and duration of the breaches and the number of 
customers who were exposed to risk of loss.  For the reasons set out at paragraphs 2.4 
and 2.5 above, and because 80% of customers who invested in the Funds were 
between 60 and 90 years of age, the FSA considers that the breaches identified in this 
case are of a particularly serious nature. 
The extent to which the breaches were deliberate or reckless 
7.4 
The FSA does not consider that Barclays deliberately or recklessly contravened 
regulatory requirements.  However, it is particularly serious that issues identified by 
Barclays' compliance functions were not properly addressed, both when the Funds 
were first adopted onto their product panel (see paragraphs 5.1 to 5.6 above) and 
during subsequent compliance monitoring of sales of the Funds (see paragraphs 5.28 
to 5.39 above). 
7.5 
The size, financial resources and other circumstances of the firm 
7.6 
Barclays has a prominent position in the retail consumer investment market.  It has 
approximately 15 million retail customers of which approximately 1 million are BFP 
customers. 
7.7 
There is no evidence to suggest that Barclays is unable to pay the penalty. 
Conduct following the breaches 
7.8 
In consultation with the FSA, Barclays is taking the following steps: 
(1) 
The firm has appointed a third party firm of accountants to review point of 
sale documentation for sales of the Funds made during the Relevant Period.  
Based on this review, approximately 3,099 sales of the Cautious Fund (i.e. 
51% of the population excluding complaints) and 3,378 sales of the Balanced 
Fund (i.e. 74% of the population excluding complaints) have been identified 
as requiring further consideration and, where necessary, customers will be 
contacted to obtain additional information. 
(2) 
Where a sale is identified as unsuitable, the firm will pay redress to the 
customer to ensure he or she has not lost out financially. 
7.9 
Barclays and its senior management worked in an open and cooperative way with the 
FSA from the outset of the investigation through to settlement of the case.  Barclays 
proactively carried out an internal investigation in consultation with the FSA.  The 
results of the investigation were shared with the FSA and the FSA was able to place 
reliance on those results in dealing with this matter. 
7.10 
Barclays has made improvements in its end to end processes, including improvements 
in sales standards to protect vulnerable customers, product governance and 
monitoring. 
7.11 
Individuals who have invested in the Funds and have any questions relating to advice 
they received in connection with that investment should contact Barclays on the 
following number: 
7.12 
The FSA welcomes Barclays' agreement to undertake the remedial action described 
above.  However, the FSA considers that the firm could have been more proactive by 
taking action sooner.  Barclays could have, for example, carried out a past business 
review in June 2008 in response to a greater than expected level of upheld complaints 
concerning the Funds. 
7.13 
The firm has co-operated fully with the FSA in the course of its investigation. 
Disciplinary record and compliance history 
7.14 
Barclays was fined in September 2009 for transaction reporting failings.  Barclays has 
not previously been the subject of disciplinary action by the FSA for retail conduct of 
business issues. 
Previous action taken by the FSA in relation to similar findings 
7.15 
In determining whether and what financial penalty to impose on Barclays the FSA has 
taken into account action taken by the FSA in relation to other authorised persons for 
comparable behaviour. 
FSA guidance and other published material 
7.16 
The FSA has had regard to the fact that the FSA has published a series of high profile 
communications highlighting the requirement upon firms to treat customers fairly.  
The publications emphasise the need for firms to ensure the suitability of sales to 
customers, including by clearly identifying target customers for particular products 
and implementing appropriate controls during the sales process. 
8. 
CONCLUSION 
8.1 
Having regard to the seriousness of the breaches and the risk they posed to the FSA's 
statutory objectives of maintaining confidence in the financial system and securing 
the appropriate degree of protection for consumers, the FSA has decided to impose a 
financial penalty of £7.7 million on Barclays. 
9. 
DECISION MAKERS 
9.1 
The decision which gave rise to the obligation to give this Final Notice was made by 
the Settlement Decision Makers on behalf of the FSA. 
10. 
IMPORTANT 
10.1 
This Final Notice is given to Barclays under section 207 and in accordance with 
section 390 of the Act. 
Manner and time for payment 
10.2 
The financial penalty must be paid in full by Barclays to the FSA by no later than 28 
January 2011, which is not less than 14 days from the date of the Final Notice. 
If the financial penalty is not paid 
10.3 
If all or any of the financial penalty is outstanding on 1 February 2011, the FSA may 
recover the outstanding amount as a debt owed by Barclays and due to the FSA. 
10.4 
Sections 391(4), 391(6) and 391(7) of the Act apply to the publication of information 
about the matter to which this notice relates.  Under those provisions, the FSA must 
publish such information about the matter to which this notice relates as the FSA 
considers appropriate.  However, the FSA may not publish information if such 
publication would, in the opinion of the FSA, be unfair to Barclays or prejudicial to 
the interests of consumers. 
FSA contacts 
10.5 
For more information concerning this matter generally, you should contact Silvana 
Wood of the Enforcement and Financial Crime Division of the FSA (direct line: 020 
7066 2088 / fax: 020 7066 2089). 
.................................................................................... 
William Amos Head of Department 
FSA Enforcement and Financial Crime Division, 
APPENDIX 
THE PRINCIPLES 
Principle 9 - A firm must take reasonable care to ensure the suitability of its advice and 
discretionary decisions for any customer who is entitled to rely upon its judgment. 
THE RULES 
For the period from I July 2006 to 31 October 2007 (inclusive): 
COB 5.3.5 R 
(1) A firm must take reasonable steps to ensure that, if in the course of designated investment 
business: 
(a) it makes any personal recommendation to a private customer to: 
(i) buy sell, subscribe for or underwrite a designated investment (or to exercise any right 
conferred by such an investment to do so); or 
(ii ) elect to make income withdrawals, or purchase a short-term annuity or not ; or 
(iii) enter into a pension transfer or pension opt-out from an occupational pension scheme; or 
(b) it effects a discretionary transaction for a private customer (except as in (5)); or 
(c) it makes a personal recommendation to an intermediate customer or a market counterparty 
to take out a life policy; 
the advice on investments or transaction is suitable for the client. 
(2) If the recommendation or transaction in ( I) relates to a packaged product: 
(a) it must, subject to COB 5.3 .8 G - COB 5.3.  10 R, be the most suitable from the range of 
packaged products, on which advice on investments is given to the client as determined by 
COB 5.1.7 R; and 
(b) if there is no packaged product in the firm's relevant range of packaged products which is 
suitable for the client, no recommendation must be made. 
(3) In making the recommendation or effecting the transaction in (1), the firm must have 
regard to: 
(a) the facts disclosed by the client; and 
(b) other relevant facts about the client of which the firm is, or reasonably should be, aware. 
For the period from I November 2007 to 30 November 2008 (inclusive): 
COBS 9.2.1 R 
(1) A firm must take reasonable steps to ensure that a personal recommendation, or a decision 
to trade, is suitable for its client. 
(2) When making the personal recommendation or managing his investments, the firm must 
obtain the necessary information regarding the client's: 
(a) knowledge and experience in the investment field relevant to the specific type of 
designated investment or service: 
(b) financial situation; and 
(c) investment objectives: 
so as to enable the firm to make the recommendation, or take the decision, which is suitable 
for him. 
