Final Notice

On , the Financial Conduct Authority issued a Final Notice to Mr Ceri Rees

FINAL NOTICE

Individual ref:
CTR00006

TAKE NOTICE: The Financial Services Authority of 25 The North Colonnade, Canary
Wharf, London E14 5HS (“the FSA”) gives you, Mr Ceri Rees, final notice about the
imposition of a financial penalty, the withdrawal of your individual approval and the
making of two prohibition orders:

1.
ACTION

1.1.
On 25 November 2010 the FSA gave you a Decision Notice which stated that it had
decided:

(1)
pursuant to section 66 of the Financial Services and Markets Act 2000 (“the
Act”), to impose on you a financial penalty of £17,500 for failing to comply
with Statements of Principle 2 and 7 of the FSA’s Statements of Principle and
Code of Practice for Approved Persons (“Statements of Principle”);

(2)
pursuant to section 63 of the Act, to withdraw the approval given to you to
perform the significant influence functions of CF4 Partner, CF10 Compliance
Oversight and CF11 Money Laundering at Clark Rees LLP (the “LLP”)
because you lack the competence and capability to perform these functions;

(3)
pursuant to section 56 of the Act, to make an order prohibiting you from
performing any significant influence function in relation to any regulated
activity carried on by any authorised person, exempt person or exempt
professional firm (the “Prohibition Order”); and

(4)
to make a further order, pursuant to section 56 of the Act, prohibiting you for a
period of two years from the date of this notice from performing all customer
functions (CF30) in relation to sales of unregulated collective investments
schemes (“UCIS”) (the “Time Limited Prohibition Order”).

1.2.
You agreed to settle this matter at an early stage of the FSA’s investigation and you
therefore qualified for a 30 per cent (Stage 1) discount under the FSA’s executive
settlement procedures. Without this discount, the FSA would have sought to impose a
financial penalty of £25,000 on you.

2.
REASONS FOR THE ACTION

2.1.
Between 15 November 2007 and 22 October 2009 (“the relevant period”), you were
approved by the FSA to perform the controlled functions of CF4 (Partner), CF10
(Compliance Oversight), CF11 (Money Laundering Reporting) and CF30 (Customer)
at the LLP. You were also approved to perform the controlled function of CF8
(Apportionment and Oversight) between 15 November 2007 and 31 March 2009.

2.2.
For the reasons set out more fully in section 4 below:

(1)
you failed to act with due skill, care and diligence in carrying out your
controlled functions (in contravention of Statement of Principle 2) by:

(a)
failing to inform yourself about and demonstrate an understanding of
the regulatory requirements relating to the promotion of UCIS and, in
particular, you were not aware of the statutory restriction on the
promotion of UCIS in section 238 of the Act (“the section 238
restriction”) and the exemptions to that restriction; and

(b)
failing to inform yourself about and apply correctly the rules relating to
regulatory capital requirements; and

(2)
you failed to take reasonable steps to ensure that the business of the LLP for
which you were responsible in your controlled functions complied with the
relevant requirements and standards of the regulatory system (in contravention
of Statement of Principle 7) by failing to:

a) ensure that the LLP had regard to the section 238 restriction and any
relevant exemptions to it before promoting UCIS to its customers;

b) take
reasonable
steps
to
ensure
that
the
LLP’s
personal
recommendations to its customers to invest in UCIS were suitable
(including a failure to meet the information gathering requirements in
section 9 of the FSA’s Conduct of Business Sourcebook (“COBS”));

c) demonstrate an understanding of the Treating Customers Fairly
principles;

d) ensure that, when handling complaints, the LLP was organised so that
it could identify and remedy any recurring or systemic problems;

e) ensure that the LLP adequately disclosed and managed a potential
conflict of interest arising from the involvement of both partners in a
UCIS into which customers of the LLP were advised to invest;

f) ensure that the LLP’s advisers were properly supervised and had the
competence, knowledge, and skills to give investment advice;

g) ensure that the LLP had adequate financial resources and met its
regulatory capital requirements since it became authorised by the FSA;

h) ensure that the LLP submitted its Retail Mediation Activities Return to
the FSA in a timely and accurate manner; and

i) ensure that the LLP dealt with the FSA in an open and co-operative
way, by disclosing matters relating to it of which the FSA would
reasonably expect notice.

2.3.
The FSA concluded that your conduct was particularly serious because your failures
exposed customers to a risk of receiving unsuitable recommendations in relation to
retail investment products.

2.4.
Due to your failure to take reasonable steps to ensure that the LLP retained
appropriate records to demonstrate whether its advisers assessed and, if so, the basis
on which its advisers assessed the suitability of the products they recommended, the
FSA was unable to satisfy itself that customers were recommended suitable
investment products.

2.5.
The FSA concluded that your conduct during the relevant period demonstrated that
you had failed to comply with Statements of Principle 2 and 7, for which a financial
penalty is appropriate. The FSA also concluded that you lack the competence and
capability to perform significant influence controlled functions at the LLP, and
therefore you were not a fit and proper person to perform any significant influence
functions in relation to regulated activities carried on by authorised persons, exempt
persons and exempt professional firms. It was therefore also necessary and
proportionate to withdraw your individual approval and to make a prohibition order
and a further time limited prohibition order, in support of the FSA’s consumer
protection and market confidence objectives.

3.
RELEVANT STATUTORY AND REGULATORY PROVISIONS

3.1.
The relevant statutory provisions and regulatory requirements are set out at Annex A.

4.
FACTS AND MATTERS RELIED ON

4.1.
The LLP was a small investment partnership based in Cardiff. With effect from 15
November 2007, the LLP was authorised by the FSA to carry on the following
regulated activities:

(1)
advising on investments (excluding pension transfers/opt outs);

(2)
agreeing to carry on a regulated activity;

(3)
arranging deals in investments; and

(4)
making arrangements.

4.2.
The LLP was set up as a limited liability partnership and run by you and Mr Paul
Clark. On 7 May 2009 Mr Clark withdrew his approved person status. On 22 October
2009, you voluntarily varied the LLP’s permission by adding a requirement that it
would not undertake any regulated activity. The LLP conducted a low volume of
regulated business, completing 50 retail investment sales between 15 November 2007
and 15 July 2010. It had approximately 70 customers of whom 11 invested in one or
more of three UCIS.

4.3.
During the relevant period, you and Mr Clark were the partners and the approved
persons performing significant influence functions at the LLP. During the relevant
period, there were between two and four investment advisers at the LLP, including
you and Mr Clark. You were both responsible for the day-to-day running of LLP and
for the decision making. Accordingly, you were jointly responsible for taking
reasonable steps to ensure that the business of the LLP was organised so that it
complied with regulatory requirements and the standards of the regulatory system.

4.4.
On 8 October 2009, the FSA visited Clark Rees LLP. During the visit, the FSA
reviewed a sample of 16 electronic client files and noted the absence of key

information on the client files relevant to demonstrating the suitability of personal
recommendations made by the LLP’s advisers. The FSA also identified a number of
serious concerns about the promotion of and personal recommendations to invest in
UCIS, and the management and disclosure of a conflict of interest, and the adequacy
of the LLP’s capital resources.

4.5.
For the reasons set out below, the FSA concluded that the LLP fell below the
standards expected of authorised firms.

Promotion of UCIS

4.6.
The section 238 restriction prohibits authorised persons from communicating an
invitation or inducement to participate in a collective investment scheme. There are a
number of exemptions to the section 238 restriction which an authorised firm could
rely on to promote UCIS to its retail customers.

4.7.
By not paying due regard to the statutory and regulatory restrictions on the promotion
of UCIS before recommending its customers to invest in UCIS, the LLP may have
acted unlawfully and potentially exposed its customers to the risk of receiving
unsuitable investment advice. It failed to comply with Principle 9 of the FSA’s
Principles for Businesses (“the Principles”) which requires it to take reasonable care
to ensure the suitability of its advice for any customer who is entitled to rely upon its
judgment. As senior management at the firm, you were responsible for these failings.

4.8.
The relevant regulatory provisions relating to UCIS are summarised in Annex B to
this Notice.

4.9.
The FSA identified 11 customers who were advised by the LLP to invest in one or
more of three UCIS. One of the UCIS (“the Scheme”) was a scheme that was set up
by you and Mr Clark. The FSA found no evidence that the LLP had correctly applied
the relevant exemptions before promoting UCIS to customers, thereby contravening
the section 238 restriction.

4.10. On 18 March 2010, you admitted that you were unaware of the statutory and
regulatory restrictions relating to UCIS and you failed to demonstrate an adequate
understanding of the specific requirements regarding client certification (such as the
requirements for certifying customers as high net worth individuals). You told the
FSA that all letters issued to UCIS customers until May 2009 incorrectly described
them as “sophisticated and experienced investors” instead of referring to the
exemption categories in the Financial Services and Markets Act 2000 (Promotion of
collective investment schemes) (Exemptions) Order 2001 (“the PCIS Order”) and/or
the categories in COBS 4.12. The FSA found no evidence that customers of the LLP
had been categorised in accordance with the PCIS Order or COBS 4.12 before they
received UCIS promotions from the LLP.

4.11. You also failed to ensure that the LLP made personal recommendations to its
customers to invest in UCIS without first adequately assessing and documenting the
customers’ personal and financial circumstances and knowledge and experience of
this type of investment.

4.12. You failed to take reasonable steps to ensure that the LLP made suitable
recommendations to its customers, placing the LLP in contravention of COBS 9.2.1R.
The FSA found no satisfactory evidence that the LLP’s advisers had complied with
the requirements in COBS 9 as there was an absence of key information on client files
such as fact finds, product research and suitability letters. You said that, upon
migrating data to a new electronic record keeping system, a number of key documents
had gone missing. You provided the investigation team with missing documentation
in March 2010. The FSA reviewed the additional documentation and identified the
following deficiencies in the fully assembled client records:

(1)
there were missing documents and inadequate information on client files to
demonstrate the adviser’s awareness and understanding of the customer’s
financial circumstances, investment objectives and knowledge and experience
of financial products (and you accepted that manuscript notes had been
destroyed and that certain information such as customers’ objectives, assets,
liabilities and attitude to risk were missing from fact finds which you
attributed to data loss);

(2)
there was insufficient evidence of product research, consideration of
alternative products and/or independent due diligence on files, and no
evidence of research to compare the recommended product with the
customer’s existing investment in cases where transfers/switches had been
recommended;

(3)
in some cases, the advice was inconsistent with the customers’ stated needs
and preferences and you accepted that it was not clear in one file how the
recommended UCIS met the customer’s objectives;

(4)
assessments of customers’ attitude to risk were missing or inadequate, and
there was insufficient evidence to show that customers understood the risks
involved in recommended transactions;

(5)
there were no documented assessments of the risk of exposing significant
proportions of customers’ assets to UCIS investments;

(6)
there was no evidence of a policy on the diversification of customer portfolios
to mitigate the risks associated with investments in UCIS and manage
concentration risk;

(7)
one customer who was near to retirement invested 60% of his portfolio in
UCIS and another retired customer invested 55% of his (tax-free) retirement
lump sum in UCIS and, in both cases, there was no evidence to show that they
could tolerate a partial or the complete loss of capital invested; and

(8)
there was insufficient evidence on files to demonstrate suitability and UCIS
customers were issued with letters wrongly classifying them as “sophisticated
and experienced investors”, with insufficient explanations as to how the
recommended product was suitable for them.

4.13. As a result of the failings in the LLP’s sales process identified above, at least 11
customers were exposed to the risks of receiving unsuitable advice and put in a
position in which they made investment decisions based on incomplete and/or
misleading information.

Capital adequacy and reporting failures

4.14. The LLP’s Retail Mediation Activity Return (“RMAR”) for the period ended 31
March 2008 showed that it had wrongly relied on the partners’ personal assets to meet
the capital requirements. You said that you had included the partners’ personal assets
in support of the evidence in the LLP’s FSA authorisation application that it was
satisfying Threshold Condition 4 (Adequate resources). You said that it was only after
you received a letter from the FSA questioning the inclusion of these assets that you
became aware that personal assets could not be included for a limited liability
partnership. You said that the LLP had been advised incorrectly by e-mail on this
matter by an external compliance consultant, but you were unable to find the e-mail.

4.15. To rectify the deficit, you provided a member’s capital agreement that showed initial
capital of £13,779. You also provided accounts that showed a balance on the partners’
account of £16,801 as at 28 February 2007. However, the LLP’s financial statements
for the year ended 31 March 2007 showed a balance on the partners’ account of
£(191,438). The LLP failed to comply with a document request dated 2 June 2010
relating to this discrepancy.

4.16. As at September 2009, the LLP had failed to submit RMARs for the periods ending
30 September 2008 and 31 March 2009. You stated that this was an oversight and that
the reminders had failed to appear in your diary because of the LLP’s IT problems.

4.17. When the LLP submitted the late RMARs to the FSA on 28 September 2009, it was
evident that both returns had incorrectly double-counted the net profits (i.e. the net
profits were included as a separate item in the capital resources calculation when they
had already been included as part of the balance on the partners’ accounts). You
failed to explain to the FSA’s satisfaction why this had occurred and you said that you
would speak to the LLP’s accountant about it. On 20 April 2010, the FSA sent an

7


information request regarding this issue. You failed to ensure that the LLP complied
with the request.

4.18. A review of the information underpinning the March 2009 RMAR identified the
inclusion of a debt owed to the LLP by a connected company, Company A. You and
Mr Clark were also directors of Company A and as such you knew they had no
realistic prospect of recovering the debt because that company had gone into
administration. When the LLP revised its accounts and removed the debt, it was
evident that it did not have sufficient capital. You told the FSA that you reviewed the
RMARs prior to their submission but that you relied on the LLP’s accountant to
understand what was required.

4.19. The LLP’s complaints returns for the reporting period April to September 2008 and
October 2008 to March 2009 were incorrectly completed and inconsistent with the
LLP’s own complaints register.

4.20. You therefore failed to act with due skill, care and diligence by failing to inform
yourself about the FSA’s capital requirements and to take reasonable steps to ensure
that the LLP met its capital requirements. You failed to ensure that the LLP submitted
accurate and complete reports to the FSA by the due date, in breach of paragraph
16.12 of the FSA’s Supervision manual (“SUP”) and complied with all statutory
information and document requests.

Potential conflict of interest

4.21. The Scheme was an offshore UCIS set up by you and Mr Clark in 2008. You were
also the two directors of the investment manager for the Scheme. In December 2009
you resigned from the investment manager as a director and shareholder. As the
founder shareholders of the Scheme, you had the right to appoint and replace the
directors. The Scheme’s Private Placement Memorandum (“PPM”) dated 28 July
2008 stated that the Scheme would pay the investment manager fees for its services.
During the relevant period, the Scheme invested in a particular partnership on the
investment manager’s recommendation.

4.22. While the partners were directors of the investment manager, which was responsible
for the Scheme’s investment management operations, the LLP promoted the Scheme
to some of its customers and purported to provide them with independent advice in
relation to it. Since December 2008, eight customers invested in the Scheme.

4.23. Although the PPM recorded the Scheme’s approach to potential conflicts of interest,
the FSA considers that it did not adequately disclose the potential conflict of interest
between the partners’ investment management role for the Scheme and their role as
independent financial advisers at the LLP. You confirmed that the PPM was the only

document in which the potential conflict was disclosed and considered that this
disclosure was absolutely clear and sufficient to avoid a conflict. You stated that the
investment manager had never received any payment from the Scheme, and that you
considered that sufficient steps had been taken to manage the potential conflict.

4.24. In May 2009 you took another view of the potential conflict, which resulted in Mr
Clark’s resignation as an IFA from the LLP which he did on 7 May 2009. You
stopped discussing the Scheme fund with the LLP’s customers in June 2009, resigned
from the investment manager as a director and shareholder and made arrangements
for a new investment manager to replace the existing one. You remain an investor of
the Scheme.

4.25. The FSA considered that between July 2008 and June 2009 your role as director of
the investment manager represented a conflict of interest in respect of the independent
of advice given by the LLP to its customers and the financial incentives to increase
the funds under management by the investment manager. In addition, the LLP failed
to manage this conflict and disclose it adequately to its customers before making
personal recommendations to them to invest in the Scheme.

4.26. Given the significant influence functions performed by you, the FSA concluded that
you were responsible for the LLP’s failure to adequately recognise, disclose and
manage this conflict of interest.

Misleading customer communications

4.27. The LLP issued letters to all customers who invested in UCIS which described them
as “sophisticated and experienced”, although the LLP purported to rely on the COBS
4.12 exemption categories. The letters stated that a customer should only invest in
such holdings if they regarded themselves as a sophisticated and experienced investor.
The LLP regarded these long-standing customers as sophisticated and experienced
investors due to their attitude to risk and because they had built up money in pension
funds and had other investments. In the letter, the LLP went on to state there was no
clear definition of a sophisticated and experienced investor, and that the LLP
considered that that a key component to this was that the customer must regard
himself or herself as a sophisticated and experienced investor.

4.28. The FSA considered the letter to be misleading because:

(1)
it gave customers the impression that they had been categorised as
sophisticated and experienced when in practice no compliant assessments
against these exemptions had been undertaken;

(2)
“sophisticated and experienced” is not a category of exemption under the
PCIS Order or COBS 4.12;

(3)
there are two types of sophisticated investors referred to in the PCIS Order –
certified and self-certified - and there are specific definitions and requirements
for each type. However, you state in some of your suitability letters that you
consider the customers as sophisticated investors because they hold pensions
and investments; and

(4)
the letters were confusing because they inferred that customers should assess
their own eligibility for UCIS, yet they stated that the LLP also assessed them.
Therefore it was difficult to determine whether the customer had been dealt
with as a self-certified sophisticated investor or certified by a firm as a
sophisticated investor.

4.29. You accepted that the letter to customers did not accurately reflect the prescribed
requirements for a sophisticated investor.

4.30. The FSA concluded that you failed to ensure that the LLP communicated with
customers in way that was clear, fair and not misleading, in breach of Statement of
Principle 7.

Compliance management oversight

4.31. You were responsible for the compliance function at the LLP. The LLP did not
engage an external compliance firm after it became authorised.

File checking

4.32. You failed to take reasonable steps to ensure that personal recommendations to 11
customers to invest in UCIS were properly monitored and the advisers adequately
supervised. File reviews and discussions with advisers were not documented so you
could provide no evidence that such reviews took place or that they were effective.
You accepted that some fact find documents were incomplete and that some
correspondence with customers was unclear. Mr Clark described file reviews and
compliance checks as “ad hoc”. You accepted that while some of your work was
overseen by an adviser, other files were not reviewed at all.

4.33. The FSA concluded that, in practice, there was no formal process to ensure that files
were adequately reviewed or a formal process to disseminate lessons learned in
respect of each adviser and in respect of systemic issues.

4.34. The LLP’s approach to complaint handling was inadequate. As the LLP’s complaints
officer, you failed to ensure that all complaints were recorded as complaints. You
showed a lack of understanding of complaint handling rules in that you stated that
administrative matters were not considered to be complaints and that customers were
asked to put complaints about advice in writing before they could be considered.

4.35. The FSA concluded that you failed to establish adequate compliance monitoring
procedures to ensure that the LLP complied with the relevant requirements of the
regulatory system.

Management information

4.36. The LLP also failed to adequately monitor business written. Consequently you failed
to identify that the LLP’s recommendations resulted in a high concentration of some
customers’ overall savings and investment portfolio in UCIS.

5.
ANALYSIS OF THE SANCTIONS

Imposition of financial penalty

5.1.
The FSA's policy on the imposition of financial penalties relevant to the misconduct
as detailed in this Notice is set out in Chapter 6 of the version of the Decision
Procedure and Penalties Manual (“DEPP”) in force prior to 6 March 2010, which
formed part of the FSA Handbook. All references to DEPP in this section are
references to that version of DEPP.

5.2.
The principal purpose of imposing a financial penalty is to promote high standards of
regulatory conduct by deterring persons who have committed breaches from
committing further breaches, helping to deter other persons from committing similar
breaches and demonstrating generally the benefits of compliant behaviour.

5.3.
In determining whether a financial penalty is appropriate the FSA is required to
consider all the relevant circumstances of a case.

5.4.
DEPP 6.5.2G sets out a non-exhaustive list of factors that may be of relevance in
determining the level of a financial penalty. The FSA considered that the following
factors are particularly relevant in this case.

Deterrence (DEPP 6.5.2(1))

5.5.
In determining the level of the financial penalty, the FSA had regard to the need to
ensure those who are approved persons exercising management functions act with the
businesses in accordance with regulatory requirements and standards and to behave
towards the FSA in an open and cooperative manner. The FSA considered that a
penalty should be imposed to demonstrate to you and others the seriousness with
which the FSA regards such behaviour.

The nature, seriousness and impact of the breach in question (DEPP 6.5.2(2))

5.6.
Your failures exposed customers to a risk of receiving unsuitable recommendations in
relation to retail investment products. Due to your failure to take reasonable steps to
ensure that the LLP retained appropriate records to demonstrate whether its advisers

assessed and, if so, the basis on which its advisers assessed the suitability of the
products they recommended, the FSA was unable to satisfy itself that customers were
recommended suitable investment products.

The extent to which the breach was deliberate or reckless (DEPP 6.5.2(3))

5.7.
The FSA concluded that your contraventions were not deliberate. However, the FSA
considered that the nature of your actions (and inaction) as set out in section 4 of this
Notice amounted to serious misconduct.

Whether the person on whom the penalty is to be imposed is an individual (DEPP
6.5.2(4))

5.8.
When determining the appropriate level of financial penalty, the FSA will take into
account that individuals will not always have the same resources as a body corporate,
that enforcement action may have a greater impact on an individual, and further, that
it may be possible to achieve effective deterrence by imposing a smaller penalty on an
individual than a body corporate. The FSA will also consider whether the status,
position and/or responsibilities of the individuals are such as to make a breach
committed by the individual more serious and whether the penalty should therefore be
set at a higher level.

5.9.
The FSA recognised that the financial penalty imposed on you was likely to have a
significant impact on you as an individual but it was considered to be proportionate in
relation to the seriousness of the misconduct and given your position as an approved
person performing significant influence functions at the LLP.

The size, financial resources and other circumstances of the person on whom the
penalty is to be imposed (DEPP 6.5.2(5))

5.10. The FSA considered that the financial penalty described above was appropriate,
having taken account of all relevant factors.

The amount of benefit gained or loss avoided (DEPP 6.5.2.G(6))

5.11. The FSA did not establish that you obtained any financial benefit or avoided any loss
as a result of the breaches.

Conduct following the breach (DEPP 6.5.2G(8))

5.12. The FSA noted your co-operation with the FSA’s investigation in that you attended an
interview and answered the investigators’ questions, but it also took into account your
failure to reply to all document requests.

Disciplinary record and compliance history (DEPP 6.5.2G(9))

5.13. The FSA took into account the fact that you have not been the subject of previous
disciplinary action by the FSA.

Other action taken by the FSA (DEPP 6.5.2G(10))

5.14. The FSA has taken action against other approved persons for similar misconduct.

5.15. The FSA therefore decided to impose a financial penalty of £25,000 on you, reduced
to £17,500 to take account of the settlement discount described above.

Withdrawal of approval and prohibition

5.16. The FSA had regard to the guidance in Chapter 9 of the Enforcement Guide (EG) in
deciding that a Prohibition Order, Time Limited Prohibition Order and a withdrawal
of approval were appropriate in this case. The relevant provisions of EG are set out in
Annex A of this notice.

5.17. Given the nature and seriousness of the failures outlined above, the FSA concluded
that you were not competent and capable to perform significant influence functions at
an authorised firm. As such you were not fit and proper to perform such functions. It
was therefore decided that your individual approval should be withdrawn and you
should be prohibited from performing such functions in the interest of protecting
consumers.

6.
CONCLUSIONS

6.1.
On the basis of the facts and matters described above, the FSA concluded that your
conduct fell short of the minimum regulatory standards required of an approved
person and that you breached Statements of Principle 2 and 7.

6.2.
The FSA, having regard to all the circumstances, therefore decided that it was
appropriate and proportionate to impose a financial penalty of £17,500 on you, to
withdraw your approval and to make the Prohibition Order and Time Limited
Prohibition Order against you. The effective date of the sanctions in this Final Notice
is 25 November 2010.

7.
DECISION MAKER

7.1.
The decision which gave rise to the obligation to give this Final Notice was made on
behalf of the FSA by Settlement Decision Makers for the purposes of the FSA’s
Decision Procedure and Penalties Manual.

8.
IMPORTANT

8.1.
This Final Notice is given to you in accordance with section 390 of the Act.

Manner and time of payment

8.2.
The financial penalty must be paid in full by you to the FSA by no later than 9
December 2010, 14 days after the date of this Final Notice.

If the financial penalty is not paid

8.3.
If all or any of the financial penalty is outstanding on the due date, the FSA may
recover the outstanding amount as a debt owed by you and due to the FSA.

8.4.
Sections 391(4), 392(6) and 391(7) of the Act apply to the publication of information
about the matter to which this Final Notice relates. Under those provisions, the FSA
must publish such information about the matter to which this Notice relates as the
FSA considers appropriate. The information may be published in such manner as the
FSA considers appropriate. However, the FSA may not publish information if such
publication would, in the opinion of the FSA, be unfair to you or prejudicial to the
interests of consumers.

8.5.
The FSA intends to publish such information about the matter to which this Final
Notice relates as it considers appropriate.

FSA contacts

8.6.
For more information concerning this matter generally, you should contact Chris
Walmsley at the FSA (direct line: 020 7066 5894/ fax: 020 7066 5895).

Tom Spender
Head of Department
Enforcement and Financial Crime Division

ANNEX A

RELEVANT STAUTORY PROVISIONS, REGULATORY REQUIREMENTS AND
FSA GUIDANCE

1.
Statutory provisions

1.1.
The FSA’s statutory objectives, set out in Section 2(2) of the Act, include the
protection of consumers.

1.2.
The FSA has the power, by virtue of section 66 of the Act, to impose a financial
penalty on you of such amount as it considers appropriate where it appears to the FSA
that you are guilty of misconduct and it is satisfied that it is appropriate in all the
circumstances to take action against you.

1.3.
You are guilty of misconduct if, while an approved person, you fail to comply with a
statement of principle issued under section 64 or have been knowingly concerned in a
contravention by the relevant authorised person of a requirement imposed on that
authorised person by or under the Act.

1.4.
Pursuant to section 63 of the Act, the FSA has the power to withdraw the approval
given to you under section 59 of the Act – to perform the significant controlled
functions of CF4 Partner, CF10 Compliance Oversight and CF11 Money Laundering
Reporting – if it considers that you are not a fit and proper person to perform them.

2.
APER Statements of Principle for Approved Persons

2.1.
APER is issued pursuant to section 64 of the Act. It sets out Statements of Principle
with which approved persons are required to comply when performing a controlled
function for which approval has been sought and granted. They are general
statements of the fundamental obligations of approved persons under the regulatory
system. APER also contains descriptions of conduct which, in the opinion of the
FSA, constitutes a failure to comply with a particular Statement of Principle and
describes factors which the FSA will take into account in determining whether an
approved person’s conduct complies with it.

2.2.
APER 3.1.3G states, as guidance, that, when establishing compliance with, or breach
of, a Statement of Principle, account will be taken of the context in which a course of
conduct was undertaken, the precise circumstances of the individual case, the
characteristics of the particular controlled function and the behaviour expected in that
function.

2.3.
APER 3.1.4G states, as guidance, that an approved person will only be in breach of a
Statement of Principle if they are personally culpable, that is in a situation where their
conduct was deliberate or where their standard of conduct was below that which
would be reasonable in all the circumstances.

2.4.
In this case, the FSA considers the most relevant Statements of Principle to be
Statement of Principle 2 and Statement of Principle 7.

2.5.
Statement of Principle 2 requires that an approved person must act with due skill, care
and diligence in carrying out his controlled function.

2.6.
Statement of Principle 7 requires that an approved person performing a significant
influence function must take reasonable steps to ensure that the business of the firm
for which he is responsible in his controlled function complies with the relevant
requirements and standards of the regulatory system.

2.7.
APER 4.2.2E to 4.2.13E provide examples of the types of behaviour that, in the
opinion of the FSA, do not comply with Statement of Principle 2. These include:

(1)
failing to inform a customer of material information in circumstance where the
approved person ought to have been aware of such information and of the fact
that he should provide it, including failing to explain the risks of an
investment to a customer (APER 4.2.3E and 4.2.4E);

(2)
recommending an investment to a customer where the approved person does
not have reasonable grounds to believe that it is suitable for that customer
(APER 4.2.5E); and

(3)
recommending transactions without a reasonable understanding of the risk
exposure of the transaction to a customer including where that
recommendation is made without a reasonable understanding of the liability
(either potential or actual) of the transaction (APER 4.2.6E and 4.2.7E)).

2.8.
APER 4.7.2E to 4.7.10E provide examples of the types of behaviour that, in the
opinion of the FSA, do not comply with Statement of Principle 7. These include:

(1)
failing to take reasonable steps to implement (either personally or through a
compliance department or other departments) adequate and appropriate
systems of control to comply with the relevant standards of the regulatory
system in respect of the relevant firm’s regulated activities (APER 4.7.3E);

(2)
failing to take reasonable steps to monitor (either personally or through a
compliance department or other departments) compliance with the relevant
requirements and standards of the regulatory system in respect of the relevant
firm’s regulated activities (APER 4.7.4E); and

(3)
in the case of an approved person performing a significant influence function
responsible for compliance, failing to take reasonable steps to ensure that
appropriate compliance systems and procedures are in place (APER 4.7.10E).

3.
FSA’s policy on exercising its power to impose a financial penalty

3.1.
The FSA's statement of policy with respect to the imposition and amount of penalties
under the Act, as required by sections 69(1), 93(1), 124(1) and 210(1) of the Act, and
guidance on those matters is provided in Chapter 6 of the FSA’s Decision Procedure
and Penalties Manual (“DEPP”), entitled “Penalties”, which is part of the FSA’s
Handbook. In summary, chapter 6 of DEPP states that the FSA will consider the full
circumstances of each case when determining whether or not to take action for a
financial penalty, and sets out a non-exhaustive list of factors that may be relevant for
this purpose.

3.2.
The principal purpose of imposing a financial penalty is to promote high standards of
regulatory conduct by deterring persons who have committed breaches from
committing further breaches, helping to deter other persons from committing similar
breaches and demonstrating generally the benefits of compliant behaviour.

3.3.
The FSA will consider the full circumstances of each case when determining whether
or not to take action for a financial penalty. DEPP6.2.1G sets out guidance on a non-
exhaustive list of factors that may be of relevance in determining whether to take
action for a financial penalty, which include the following.

(1)
DEPP 6.2.1G(1): The nature, seriousness and impact of the suspected breach.

(2)
DEPP 6.2.1G(2): The conduct of the person after the breach.

(3)
DEPP 6.2.1G(3): The previous disciplinary record and compliance history of
the person.

(4)
DEPP 6.2.1G(4): FSA guidance and other published materials.

(5)
DEPP 6.2.1G(5): Action taken by the FSA in previous similar cases.

4.
Determining the level of the financial penalty

4.1.
The FSA will consider all the relevant circumstances of a case when it determines the
level of financial penalty. DEPP 6.5.2G sets out guidance on a non exhaustive list of
factors that may be of relevance when determining the amount of a financial penalty.

4.2.
Factors that may be relevant to determining the appropriate level of financial penalty
include:

(1)
whether the breach revealed serious or systematic weaknesses in the person's
procedures or of the management systems or internal controls relating to all or
part of a person's business (DEPP 6.5.2G(2)(b)); and

(2)
the general compliance history of the person, including whether the FSA has
previously brought to the person's attention, issues similar or related to the
conduct that constitutes the breach in respect of which the penalty is imposed
(DEPP 6.5.2(9)(d)).

5.
Fit and Proper Test for Approved Persons

5.1.
The part of the FSA Handbook entitled “FIT” sets out the Fit and Proper Test for
Approved Persons. The purpose of FIT is to outline the main criteria for assessing the
fitness and propriety of a candidate for a controlled function. FIT is also relevant in
assessing the continuing fitness and propriety of an approved person.

5.2.
FIT 1.3.1G provides that the FSA will have regard to a number of factors when
assessing a person’s fitness and propriety. One of the considerations will be the
person’s competence and capability.

5.3.
As set out in FIT 2.2, in determining a person’s competence and capability, the FSA
will have regard to matters including but not limited to:

(1)
whether the person satisfies the relevant FSA training and competence
requirements in relation to the controlled function the person performs or is
intended to perform; and

(2)
whether the person has demonstrated by experience and training that the
person is able, or will be able if approved, to perform the controlled function.

6.
FSA’s policy for exercising its power to make a prohibition order and withdraw
a person’s approval

6.1.
The FSA’s approach to exercising its powers to make prohibition orders and withdraw
approvals is set out at Chapter 9 of the Enforcement Guide (“EG”).

6.2.
EG 9.1 states that the FSA’s power to make prohibition orders under section 56 of the
Act helps it work towards achieving its regulatory objectives. The FSA may exercise
this power where it considers that, to achieve any of those objectives, it is appropriate
either to prevent an individual from performing any functions in relation to regulated
activities or to restrict the functions which he may perform.

6.3.
EG 9.4 sets out the general scope of the FSA’s powers in this respect, which include
the power to make a range of prohibition orders depending on the circumstances of
each case and the range of regulated activities to which the individual’s lack of fitness
and propriety is relevant. EG 9.5 provides that the scope of a prohibition order will
vary according to the range of functions which the individual concerned performs in
relation to regulated activities, the reasons why he is not fit and proper and the
severity of risk posed by him to consumers or the market generally.

6.4.
In circumstances where the FSA has concerns about the fitness and propriety of an
approved person, EG 9.8 to 9.14 provides guidance. In particular, EG 9.8 states that
the FSA may consider whether it should prohibit that person from performing
functions in relation to regulated activities, withdraw that person’s approval or both.
In deciding whether to withdraw approval and/or make a prohibition order, the FSA
will consider whether its regulatory objectives can be achieved adequately by
imposing disciplinary sanctions.

6.5.
EG 9.9 states that the FSA will consider all the relevant circumstances when deciding
whether to make a prohibition order against an approved person and/or to withdraw
that person’s approval. Such circumstances may include, but are not limited to, the
following factors:

(1)
whether the individual is fit and proper to perform functions in relation to
regulated activities, including in relation to the criteria for assessing the fitness
and propriety of an approved person in terms of competence and capability as
set out in FIT 2.2;

(2)
the relevance and materiality of any matters indicating unfitness;

(3)
the length of time since the occurrence of any matters indicating unfitness;

(4)
the particular controlled function the approved person is (or was) performing,
the nature and activities of the firm concerned and the markets in which he
operates;

(5)
the severity of the risk which the individual poses to consumers and to
confidence in the financial system; and

(6)
the previous disciplinary record and general compliance history of the
individual.

6.6.
EG 9.12 provides a number of examples of types of behaviour which have previously
resulted in the FSA deciding to issue a prohibition order or withdraw the approval of
an approved person. The examples include serious lack of competence.

7.
Conflict of interest

7.1.
Statement of Principle 8 requires that a firm must manage conflicts of interest fairly,
both between itself and its customer and between a customer and another client.

8.
Complaints handling rules

8.1.
DISP 1.3.1 R in the part of the Handbook entitled Dispute Resolution: Complaints
(“DISP”) requires that effective and transparent procedures for the reasonable and

prompt handling of complaints must be established, implemented and maintained by
the respondent.

8.2.
DISP 1.4.1 R requires that once a complaint has been received by a respondent, it
must

(1)
investigate the complaint competently, diligently and impartially,

(2)
assess fairly, consistently and promptly the subject matter of the complaint,
whether the complaint should be upheld, what remedial action or redress (or
both) may be appropriate and, if appropriate, whether it has reasonable
grounds to be satisfied that another respondent may be solely or jointly
responsible for the matter alleged in the complaint.

8.3. DISP 1.6.1 R requires that on receipt of a complaint:

(1)
a respondent must send the complainant a prompt written acknowledgement
providing early reassurance that it has received the complaint and is dealing
with it, and

(2)
ensure the complainant is kept informed thereafter of the progress of the
measures being taken for the complaint’s resolution.

8.4. DISP 1.6.2 R requires that the respondent must, by the end of eight weeks after its
receipt of the complaint, send the complainant:

(1)
a final response; or

(2)
a written response which explains why it is not in a position to make a final
response and indicate when it expects to be able to provide one, inform the
complainant that he may now refer the complaint to the FOS, and enclose a
copy of the FOS standard explanatory leaflet.

ANNEX B

9.
Promotion of collective investment schemes

9.1.
Section 238(1) of the Act provides that an authorised person must not communicate
an invitation or inducement to participate in a collective investment scheme (“CIS”),
and therefore also an UCIS. Section 21 of the Act imposes an equivalent restriction in
relation to unauthorised persons.

9.2.
Section 238 goes on expressly to carve out circumstances where this prohibition will
not apply. These include:

(1)
Where the CIS in question is an authorised unit trust/open ended investment
company or a recognised scheme (s238 (4)).

(2)
The Treasury may by order specify circumstances (s238 (6) - i.e. there is a
statutory exemption in an order made by the Treasury - the FSMA 2000
(Promotion of Collective Investment Schemes (Exemptions) Order 2001 (“PCIS
Order”);

(3)
The financial promotion is permitted under FSA rules exempting the promotion
of UCIS under certain circumstances (s238 (5) (COBS 4.12)

9.3.
The PCIS Order provides for authorised firms to promote UCIS to individuals if they
fall within a particular category of exemption set out in the order.

9.4.
These exemptions pertain to a certain category of individuals, for example certified
high net worth individuals, certified sophisticated investors or self-certified
sophisticated investors (articles 21, 23 and 23A of the PCIS Order).

10.
The PCIS Order exemptions - Certified high net worth individuals

10.1. Article 21(2) defines a certified high net worth individual as being an individual who
has signed a statement complying with Part I of the Schedule to the PCIS Order in the
past 12 months. Essentially this requires that at least one of the following sets of
circumstances apply:

(1)
The person had, during the previous financial year immediately preceding the
date of the statement, an annual income of £100,000 or more; and/or

(2)
The person held, throughout the previous financial year immediately preceding
the date of the statement, net assets to the value of £250,000 or more, not
including that person's primary residence or any loan secured on that residence;
that person's rights under a qualifying contract of insurance within the meaning
of the Financial Services and Markets Act 2000 (Regulated Activities) Order
2001 (a); or any benefits (in the form of pensions or otherwise) which are

payable on the termination of that person's service or on that person's death or
retirement and to which that person is (or that person's dependants are), or may
be, entitled.

10.2. The statement also requires that the person signs a statement to indicate he accepts
that he can lose his property and other assets from making investment decisions based
on financial promotions and is aware it is open to him to seek specialist advice.

10.3. If the person making the communication believes on reasonable grounds that he is
making it to a certified high net worth individual, then the section 238 restriction will
not apply as long as the communication:

(1)
is a non-real time communication or a solicited real time communication;

(2)
relates only to units in a UCIS which invests wholly or predominantly in the
shares in or debentures of one or more unlisted companies;

(3)
does not invite or induce the recipient to enter into an agreement under the
terms of which he can incur a liability or obligation to pay or contribute more
than he commits by way of investment;

(4)
a specified warning in the following terms is given both orally (in respect of a
real-time communication) and in writing in the manner prescribed in Article
21:

“Reliance on this promotion for the purpose of buying the units to which the
promotion relates may expose an individual to a significant risk of losing all of
the property or other assets invested.”; and

(5)
is accompanied by an indication that the promotion is exempt from section 238
on the grounds that it is communicated to a certified high net worth individual,
together with details of the requirements for certified high net worth investors
and a reminder that the individual should consult a specialist if in any doubt
about participating in a UCIS.

10.4. There are similar provisions for high net worth companies and associations at Article
22.

11.
The PCIS Order exemptions - Sophisticated investors

11.1. There are two sorts of sophisticated investors referred to in the PCIS Order – certified
and self-certified.

Certified sophisticated investors

11.2. A certified sophisticated investor is defined in Article 23(1) as someone:

(1)
Who has a current certificate (signed and dated in the past three years) in
writing or other legible form signed by an authorised person to the effect that
he is sufficiently knowledgeable to understand the risks associated with
participating in a UCIS; and

(2)
Who has signed, within the previous 12 months, a statement in the following
terms

“I make this statement so I can receive promotions which are exempt from the
restriction on promotion of unregulated schemes in the Financial Services and
Markets Act 2000. The exemption relates to certified sophisticated investors and I
declare that I qualify as such. I accept that the schemes to which the promotions will
relate are not authorised or recognised for the purposes of that Act. I am aware that it
is open to me to seek advice from an authorised person who specialises in advising on
this kind of investment.”

11.3. The communication must be accompanied by an indication that section 238 does not
apply, of the requirements to be a certified sophisticated investor, a prescribed risk
warning and a reminder to seek independent advice.

11.4. Provided all this is met, and the communication is not to participate in a UCIS carried
on by the person who certified the investor as sophisticated, then the section 238
restriction will not apply.

Self-certified sophisticated investors

11.5. Article 23A defines a self-certified sophisticated investor as an individual who has
signed a statement complying with Part II of the Schedule to the PCIS Order in the
past 12 months. Essentially this requires that at least one of the following sets of
circumstances applies to the investor:

(1)
He is a member of a network or syndicate of “business angels” and has been so
for at least the last six months;

(2)
He has made more than one investment in an unlisted company in the past two
years;

(3)
He is working, or has worked in the past two years, in a professional capacity
in the private equity sector, or in the provision of finance for small and
medium enterprises;

(4)
He is currently, or has been in the two years before signing the statement, a
director of a company with an annual turnover of at least £1 million.

11.6. As with high net worth individuals, the statement also requires the investor to sign a
statement that he accepts he can lose his property and assets from making investment

decisions based on financial promotions and that he is aware that it is open to him to
seek specialist advice.

11.7. If the person making the communication believes on reasonable grounds that he is
making it to a self-certified sophisticated investor, then the section 238 restriction will
not apply as long as the communication:

(1)
relates only to units in a UCIS which invests wholly or predominantly in the
shares in or debentures of one or more unlisted companies;

(2)
does not invite or induce the recipient to enter into an agreement under the
terms of which he can incur a liability or obligation to pay or contribute more
than he commits by way of investment;

(3)
a specified warning in the following terms is given both orally (in respect of
real time communications) and in writing in the manner prescribed in Article
23A:

“Reliance on this promotion for the purpose of buying the units to which the
promotion relates may expose an individual to a significant risk of losing all of
the property or other assets invested.”; and

(4)
is accompanied by an indication that the promotion is exempt from section 238
on the ground that it is made to a self-certified sophisticated investor, together
with details of the requirements for self-certified sophisticated investors and a
reminder that the individual should consult a specialist if in any doubt about
participating in a UCIS.

12.
The COBS exemptions

12.1. A firm may communicate an invitation or inducement to participate in a UCIS without
breaching the section 238 restriction if the promotion falls within an exemption listed
in the table at 4.12.1R(4) of the Conduct of Business Sourcebook (COBS).

12.2. The inducement or invitation must be made only to recipients whom the firm has
taken reasonable steps to establish are persons in that category or be directed at
recipients in such a way as to reduce, as far as possible, the risk of participation in the
CIS by persons not in that category. There is no provision for these steps to be taken
retrospectively.

12.3. Category 1 covers people who are already participants in a UCIS or have been so in
the last 30 months. An authorised person can promote to these persons the UCIS in
which they are already participants (and any successor scheme) or one whose
underlying property and risk profile are both “substantially similar” to those of the
UCIS in which they participate.

12.4. Category 2 deals with those persons for whom the firm has taken reasonable steps to
ensure that investment in the UCIS is suitable and who is a client of the firm or a
company in its group.

12.5. Category 7 provides that if a client is categorised as a professional client or eligible
counterparty then an authorised person can promote to that client any UCIS in relation
to which the client is so categorised.

12.6. Category 8 allows financial promotion of UCIS to a person:

(1)
In relation to whom the firm has undertaken an adequate assessment of his
expertise, experience and knowledge and that assessment gives reasonable
assurance, in light of the nature of the transactions or services envisaged, that
the person is capable of making his own investment decisions and
understanding the risks involved;

(2)
To whom the firm has given a clear written warning that this will enable the
firm to promote UCIS to the client; and

(3)
Who has stated in writing, in a document separate from the contract, that he is
aware of the fact the firm can promote certain UCIS to him.

13.
Suitability of advice

13.1. The fact that a customer is eligible to receive a communication promoting a UCIS

under one or more exemptions does not mean that UCIS will be automatically suitable
to that customer.

13.2. Principle 9 of the FSA’s Principles for Businesses states a firm must take reasonable
care to ensure the suitability of its advice and discretionary decisions for any customer
who is entitled to rely upon its judgment.

13.3. In considering the suitability of a particular scheme for a specific client, a firm is
required by COBS 9 to obtain the necessary information to understand the essential
facts about the client (COBS 9.2.2R).

13.4. COBS 9.2.6R provides that if a firm does not obtain the necessary information to
assess suitability, it must not make a personal recommendation to the client.


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