Final Notice

On , the Financial Conduct Authority issued a Final Notice to London Capital & Finance plc
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FINAL NOTICE

To:
London Capital & Finance plc (in administration)

1.
ACTION

1.1.
For the reasons given in this Final Notice, the Financial Conduct Authority (“the

Authority”) hereby publishes a statement censuring London Capital & Finance plc

(“LCF”) for contravening regulatory requirements (pursuant to section 205 of the

Financial Services and Markets Act 2000 (“the Act”)).

1.2.
The Authority would have imposed a substantial financial penalty on LCF for the

serious failings in this case. However, the Authority has considered the impact

that a financial penalty would have on LCF given that it is currently in

administration, insolvent, and that there is a significant liability to its creditors

(principally bondholders, who invested with LCF, and the FSCS, which has

administered two compensation schemes for bondholders). Taking this into

account, the Authority does not consider it appropriate to impose a financial

penalty on LCF and instead publishes a censure to the effect that LCF failed to

ensure that its financial promotions were fair, clear and not misleading (in

contravention of COBS 4.2.1(1)R).

1.3.
Had LCF not been in administration and insolvent the Authority would, in addition,

have required LCF to pay restitution in respect of both the profit it gained from its

misconduct and the losses suffered by bondholders as a result, using the

Authority’s powers under section 384 of the Act. Due to the way in which LCF

operated, precisely quantifying the profit that accrued to it as a result of the

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contravention would not have been straightforward, but restitution for losses

would have been readily quantifiable and substantial totalling around £237.2m

(less any amounts recovered for bondholders by LCF’s Administrators).

2.
SUMMARY OF REASONS

2.1.
During the period of misconduct described in this Notice, namely from 7 June

2016 to 10 December 2018 (“the Relevant Period”), LCF was authorised by the

Authority as a credit broker and to carry out advising and arranging in relation to

certain investments. However, the business it conducted, the raising of finance

from the general public through the issuance of minibonds (“the minibond

business”) which was then loaned to third-party corporate entities (“the corporate

borrowers”), was unregulated and not subject to rules made by the Authority save

in respect of the issuance of financial promotions related to that business.

2.2.
On 30 January 2019, LCF entered administration. This followed the action taken

by the Authority on 10 December 2018 when LCF was directed to immediately

withdraw its promotional material because the way the firm was marketing its

minibonds was unfair, unclear and misleading (for further detail see this

Supervisory Notice).

2.3.
It subsequently became apparent that the problems at LCF ran far deeper than

those outlined in the Supervisory Notice. LCF’s Administrators’ first report in

March 2019 stated that:

“[t]here are a number of highly suspicious transactions involving a small
group of connected people which have led to large sums of the Bondholders’
money ending up in their personal possession or control”.

2.4.
The Authority’s action, as set out in this Notice, is a part of a much wider series

of actions being taken in relation to matters connected to LCF. This includes, but

is not limited to:

(1) criminal investigations by the Serious Fraud Office (in relation to fraud and

money laundering offences);

(2) civil court action for the recovery of funds by LCF’s Administrators against

a wide range of persons; and

(3) regulatory investigations by the Financial Reporting Council (in relation to

audit activity).

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2.5.
The Authority recognises that LCF may have knowingly participated in the

defrauding of its bondholders and that, if it did so, criticisms of aspects of LCF’s

financial promotions are secondary issues. Nevertheless, the Authority considers

it important to set out the key ways in which LCF’s financial promotions misled

prospective investors and bondholders regardless of whether there was an

underlying fraud and LCF’s knowledge thereof.

2.6.
With that in mind, this Notice sets out the most important ways in which, during

the Relevant Period, LCF failed to ensure that its financial promotions were fair,

clear and not misleading, thereby breaching COBS 4.2.1(1)R (“the fair, clear and

not misleading rule”), as follows:

(1) LCF targeted retail investors including using seemingly independent

comparison websites that unfairly and misleadingly compared much safer

third-party investments (promising lower interest rates) with the

minibonds offered by LCF (promising much higher interest rates). These

comparison websites were typically seen by potential investors after an

online search for “best ISA rate” or similar. The comparison websites were

not in fact independent of LCF and were simply being used by it to drive

traffic to its website.

(2) LCF claimed it would lend funds raised to carefully selected UK corporate

borrowers which had undergone a full financial review. This claim was

untrue and misleading because the corporate borrowers were not

independent of LCF or each other, they were not carefully selected, and

LCF conducted no meaningful due diligence before lending.

(3) Despite the numerous assurances LCF provided to prospective investors in

its financial promotions about the safety and security of its minibonds,

including that the loans made by LCF were secured against assets of the

relevant borrowing company with a maximum loan to value of 75% (so

that, for example, for a loan of £750,000 LCF would have taken security

over £1m of the borrowing company’s assets), the funds loaned were in

fact on the whole not secured against realisable assets held by the

corporate borrowers.

(4) LCF’s financial promotions gave the misleading impression there were no

hidden fees, charges, or deductions when in fact for every £1 invested,

LCF paid fees of 25.5% to meet its online marketing and other support

service costs and these fees were not disclosed to prospective investors.

(5) Not only was the impression given that there were no hidden fees

misleading and unfair, the 25.5% in fees paid by LCF was passed on

directly to the corporate borrowers (unbeknownst to potential investors

who were not even aware of the fees). This meant that in order for

bondholders to receive the interest promised on the minibonds (most of

which were offered at interest rates of between 6.5% and 9.1%, although

rates went as high as 11%), as well as their capital back, the corporate

borrowers needed to generate very high rates of return to cover the 25.5%

of hidden fees over and above: (a) the high level of interest due to

bondholders; (b) a disclosed lending fee due to LCF of 2%; and (c) a

disclosed 2% interest ‘turn’ charged annually by LCF. The failure to disclose

that LCF’s business model depended on the corporate borrowers being able

to generate commensurately large rates of return made LCF’s financial

promotions unfair and misleading because it meant investors could not

accurately assess the risk of investing in LCF’s minibonds.

(6) The minibonds LCF marketed as ISA bonds were not in fact qualifying

investments for inclusion within an ISA wrapper. LCF’s misleading

marketing in this regard induced 8,388 investors to invest £108m in LCF

ISA bonds, many of them transferring out of legitimate ISA qualifying

investments (rendering the investors potentially liable to tax).

(7) Even though LCF’s minibond business was not regulated by the Authority,

LCF’s financial promotions prominently featured the fact it was authorised

by the Authority. This resulted in an unmerited ‘halo effect’ as LCF’s

highlighting of its authorised status in this way presented an unjustified

impression of integrity to prospective investors.

3.
DEFINITIONS

3.1.
The definitions below are used in this Notice:

“the Act” means the Financial Services and Markets Act 2000;

“the Authority” means the Financial Conduct Authority;

“bonds/minibonds” means non-transferable debt securities issued by LCF and

marketed to retail investors;

“bondholder” means individual investors who invested in a LCF minibond;

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“COBS” means the Conduct of Business Sourcebook, part of the Authority’s

Handbook;

“Company A” means one of the corporate borrowers who obtained loans from

LCF;

“corporate borrowers” means the 12 UK registered companies to which LCF loaned

bondholder funds;

“the fair, clear and not misleading rule” means COBS 4.2.1(1)R which states that

a firm must ensure that a communication or financial promotion is fair, clear and

not misleading;

“financial promotion” means, in the context of this Notice, an invitation or

inducement to engage in investment activity that is communicated in the course

of business;

“the financial promotion rules” means any or all of the rules in Chapter 4 of COBS

that impose requirements in relation to a financial promotion;

“FSCS” mean the Financial Services Compensation Scheme;

“HMRC” means Her Majesty’s Revenue and Customs;

“Information Memorandum” means, in the context of a bond issue, a document

published by the issuer that should provide prospective investors with all relevant

information, including about risks, to enable them to make an informed decision

about whether to invest;

“ISA” means an Individual Savings Account;

“LCF” means London Capital & Finance plc;

“the minibond business” means LCF’s raising of finance from the general public

through the issuance of minibonds;

“the Relevant Period” means 7 June 2016 until 10 December 2018; and

“the Tribunal” means the Upper Tribunal (Tax and Chancery Chamber).

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4.
FACTS AND MATTERS

LCF as a regulated entity

4.1.
LCF was incorporated on 12 July 2012 and was initially regulated by the Office of

Fair Trading in respect of consumer credit activities. On 1 April 2014, the

regulation of consumer credit transferred from the Office of Fair Trading to the

Authority and LCF was one of the approximately 50,000 firms whose regulator

changed to become the Authority. Following this change, LCF registered for

interim permission with the Authority to carry on its existing consumer credit

activities and it made an application for Authority authorisation on 21 October

2015.

4.2.
During the period from 2012 to early-2015, LCF engaged in very little commercial

activity and filed accounts showing it to be either a dormant company or one

generating low revenue.

4.3.
LCF became regulated by the Authority on 7 June 2016 as a limited permission

credit broker and it is from that point that the financial promotion rules applied to

LCF.

4.4.
LCF’s minibond business was not dependent on it being authorised by the

Authority.

4.5.
On 1 November 2017, HMRC granted LCF ISA manager status but this did not,

and was not meant to, involve HMRC ascertaining whether or confirming that the

investments being sold by LCF qualified for inclusion within the ISA wrapper. The

Authority was not involved in the grant of ISA manager status and at no point did

the Authority ascertain whether or confirm that the investments being sold by LCF

qualified for inclusion within the ISA wrapper. Being an ISA manager is not an

activity regulated by the Authority.

LCF’s minibond business and regulation

4.6.
Whilst LCF’s minibond business itself was designed to mostly fall outside of

Authority regulation, LCF’s financial promotions relating to the minibond business

were caught by the Authority’s financial promotion rules.

4.7.
The central COBS financial promotion rule is the fair, clear and not misleading rule

(COBS 4.2.1(1)R) which states that communications or financial promotions must

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be “fair, clear and not misleading”. This key, simple rule, is the thread that links

the majority of the financial promotion rules together.

The meaning of financial promotion

4.8.
Section 21 of the Act sets out that a person must not, in the course of business,

communicate an invitation or inducement to engage in investment activity (in

other words, for the purposes of this Notice, must not communicate a financial

promotion) unless they are an authorised person, or the content of the

communication is approved (for the purpose of section 21) by an authorised

person.

4.9.
Issuing financial promotions is not itself a regulated activity under the Act.

4.10.
A financial promotion can be made in many formats such as an advert in a

newspaper, a social media post, or an Information Memorandum. What is, or is

not, a financial promotion is fact dependent. Over the course of the Relevant

Period (and before), LCF issued hundreds of separate financial promotions,

although the core promotions which set out most detail about the bonds being

sold and the risks involved were LCF’s Information Memoranda, brochures and

website.

The minibond business

4.11.
LCF’s only business was commercial lending funded by minibonds issued in its

own name which were targeted towards, and sold predominately to, retail

investors who then became bondholders. The bonds were of varying terms,

between 1 and 5 years, and offered high rates of interest to investors. LCF’s sale

of bonds increased during 2015, accelerated in 2016, and further increased in

2017 once it became a HMRC ISA manager with the introduction for sale of what

LCF described as ISA bonds. LCF’s supposed ISA bonds proved to be very popular

with prospective investors.

4.12.
A total of 15 different bonds were issued by LCF and sold to prospective investors

between 2013 and December 2018. Of these, 3 were issued and closed before the

Relevant Period and 5 started to be issued before but also sold during the Relevant

Period (with the rest all being issued and sold during the Relevant Period). Eleven

bonds were named ‘Series 1’ through to ‘Series 11’ and 4 were described by LCF

as ISA bonds named ‘ISA Series 1’ through to ‘ISA Series 4’. In total, LCF issued

over 16,700 bonds to 11,625 bondholders. The bonds, issue dates, interest

offered, terms and value of investments are set out below.

Bond
Issue date
Interest
Term
Bond value

Series 1
2013
Unknown
1 year
Unknown

Series 2
Sep 13 to
Jan 16
8.5%
1/3 years
£286,040

Series 3
Dec 15 to
Oct 18
3.9%
1 year
£7,393,900

Series 4
Nov 15 to
Dec 18
6.5%
2 years
£16,972,300

Series 5
Dec 15 to
Feb 17
8%
3 years
£24,910,300

Series 6
Feb 16 to
Dec 18
6.5%
2 years
£5,088,500

Series 7
Jan 16 to
Dec 18
8%
3 years
£14,257,800

Series 8
Feb 17 to
Sep 17
8%
3 years
£24,998,800

Series 9
Feb 14 to
Sep 15
11%
2/5 years
£408,000

Series 10
Aug 17 to
Dec 18
8%
3 years
£32,219,900

Series 11
Jun 18 to
Dec 18
8.95%
5 years
£2,514,700

ISA Series 1
Dec 17 to
Jul 18
8%
3 years
£50,002,900

ISA Series 2
Dec 17 to
Dec 18
6.5%
2 years
£20,671,435

ISA Series 3
Jun 18 to
Dec 18
8.95%
5 years
£30,187,982

ISA Series 4
Jun 18 to
Dec 18
8%
3 years
£7,294,940

4.13.
The highest interest rate offered by LCF for its bonds was 11% (on the Series 9

bond), but the vast majority offered interest rates between 6.5% and 9.3% and

approximately 80% of the funds raised were in bonds with interest rates of 8%

or above.

4.14.
All the bonds sold by LCF were high-risk investments, lacking FSCS protection and

locking bondholders into a set term holding non-transferable minibonds. This

meant that there was a high risk for bondholders that some, or all, of their

investment could be lost. LCF’s business model was also unusual at the time as

the minibonds were mass-marketed to the public rather than being aimed towards

discrete selected investors. LCF was not raising funds to support its own business

and was instead loaning funds to the corporate borrowers who were third party

corporate entities. This further increased risk for bondholders as the funds raised

and loaned were no longer within LCF’s control and were open to dissipation by

third parties with whom bondholders had no relationship.

4.15.
Each bond issue sold by LCF was accompanied by numerous financial promotions

in different formats with the aim of generating as much interest from the public

as possible. During the period in which it traded, LCF issued hundreds of financial

promotions. These promotions can be grouped into 7 main categories:

(1) Information Memoranda;

(2) brochures;

(3) direct email promotions;

(4) LCF’s website;

(5) investment comparison websites;

(6) press adverts; and

(7) adverts on social media.

4.16.
Financial promotions such as the comparison websites acted as an initial ‘hook’ to

generate interest and drive traffic to LCF’s website. Thereafter LCF’s website and,

in particular, its Information Memoranda, set out in detail the key features of the

bonds including what the risks of investing were and how the loan process and

security worked. These Information Memoranda were supposed to provide the

detail behind the headline selling points (such as the rate of interest offered) and

should have enabled prospective investors to make informed decisions about

whether to invest with LCF. The Information Memoranda were available on LCF’s

website and prospective investors could also gain access to them via LCF’s call

centre.

4.17.
The financial promotions issued by LCF presented a persuasive case for

investment if their claims were taken at face value. The main points used to

persuade potential investors to invest were as follows:

(1) there was a high fixed rate of interest;

(2) prospective corporate borrowers would be carefully selected UK corporate

entities and subject to a full financial review and lending assessment prior

to any lending decisions being made;

(3) LCF would hold security over existing assets of the corporate borrowers

with a maximum loan to value ratio of 75%;

(4) an impression was given that there were no hidden fees or charges for

bondholders;

(5) the ISA bonds would be tax free investments; and

(6) LCF was authorised by the Authority.

Use of investment comparison websites to attract bondholders

4.18.
The most common way in which bondholders were introduced to LCF was via

seemingly independent investment comparison websites which were funded by

LCF. The websites had names such as best-savings-rate.co.uk and LCF ensured

search engines were paid large sums so that the comparison websites were

displayed at or near the top of the first page of relevant search results.

4.19.
The main purpose of the investment comparison websites was to target and draw-

in prospective investors to the LCF minibond business by comparing LCF bonds

favourably (but unfairly) against, for example, bank and building society accounts

paying much less interest and to link potential investors to the LCF website where

an application to invest could be made.

4.20.
As shown in the screenshot immediately below this paragraph, a prospective

investor visiting the comparison websites would, in that typical example, be

presented with a table of supposedly ISA eligible products listed in descending

interest rate order with LCF’s “Fixed rate ISA” at the top showing as paying 8.95%.

Lower down the table included, for example, bank and building society accounts

paying around 2%. This was an unfair comparison between very different

products, but it had the effect of inducing prospective investors to click on a link

which took them to the LCF website.

4.21.
The websites did not make clear that they were linked to LCF and funded by it

and instead gave the appearance of being independent from both LCF and the LCF

minibonds they were promoting. Unbeknownst to prospective investors, the costs

of operating and promoting the websites were actually paid by LCF out of

bondholder funds from hidden fees charged upfront to the corporate borrowers.

4.22.
The investment comparison websites used by LCF were not fair comparison

websites as they did not compare like-for-like products. LCF’s bonds were placed

at or near the top of a list including bank and building society accounts, with LCF

bonds almost always being featured first because of the high interest rates they

offered compared to others in the table.

4.23.
LCF paid fees of approximately £13.5m that went to the operators of search

engines to promote its investment comparison websites. This shows how

important this line of marketing was to LCF. The 3 main investment comparison

websites used by LCF were visited approximately 11.8m times by prospective

investors following internet searches and LCF’s website was subsequently visited

via links on the sites approximately 4.2m times. The Authority’s understanding is

that more than one third of all bondholders who purchased an LCF minibond did

so having first visited one of the investment comparison websites.

4.24.
On the basis that the investment comparison websites were neither independent

of LCF but appeared to be, nor genuine in the sense they did not compare similar

products, LCF’s use of them was both unfair and misleading.

Claims in LCF’s financial promotions about lending process did not match

reality

Summary of the position

4.25.
Despite the numerous assurances LCF provided to prospective investors in its

financial promotions about its rigorous lending process and the safety and security

of its bonds, the truth of the matter is LCF loaned bondholder funds to just 12

connected corporate borrowers and did not operate its lending process as

described to potential investors.

4.26.
The corporate borrowers were not independent of each other, nor were they

independent of LCF. This runs counter to the description of how LCF claimed it

would make its lending decisions as set out in the financial promotions provided

to prospective investors.

What LCF told prospective investors it would do

4.27.
Prospective investors were told via LCF’s financial promotions that LCF’s modus

operandi was to identify opportunities to provide finance within the UK’s small and

medium sized enterprise sector from which it would generate income via loan

interest and associated fees charged to corporate borrowers. LCF highlighted that

lending to such enterprises had dropped substantially and as such they were

starved of funding which increased demand for short to medium term credit

facilities. LCF’s stated aim was to fill this gap, and the demand for investment, by

raising funds from prospective investors by issuing them with “secured bonds”

and using the proceeds of the bonds to make loans to the small and medium sized

enterprises.

4.28.
Prospective investors were told that LCF’s directors would use their network of

contacts in the financial, accounting and legal professions to source lending

opportunities. LCF stated that loaned funds would be secured against assets of

the corporate borrowers. LCF also assured prospective investors that no funds

would be lent without it first carrying out rigorous financial due diligence on the

prospective corporate borrowers and that, when funds were loaned, LCF would

carry out ongoing monitoring to spot any signs of potential default. LCF’s

promotions stated:

“LC&F intrinsically involves itself in all aspect of the funding lifecycle, from
the raising of capital via bonds through to the securing of Borrowing
Companies and the application, pre-lending due diligence and legalities of
all loans, on-going monitoring of each Borrowing Company’s performance
and asset strength, loan interest and principal repayments and finally bond
interest and principal investment payments to bond holders.”

Claims about LCF’s lending process

4.29.
According to its financial promotions, LCF would only lend funds to a corporate

borrower after conducting “full due diligence [on the corporate borrowers] prior

to lending” including a “full financial review”, “lending assessment” and, if

required, “a further financial analysis [on the corporate borrower] via an

independent accountant and or surveyor”. This was known as LCF’s lending

process and it stated LCF would carry out the following steps in relation to the

prospective corporate borrower:

(1) a historical financial review to seek to analyse the performance of the

prospective borrowers for the last three years to determine whether the

current profitability of the prospective borrower was sustainable;

(2) an appraisal of the property assets of the prospective borrower to assess

the current market value of the property offered as security;

(3) an appraisal of non-property assets of the prospective borrower to

ascertain their value;

(4) an assessment of projected turnover and profits of the prospective

borrower to “demonstrate that both interest and principal are able to be

repaid”;

(5) an assessment of repayment proposals “to determine if the repayment

proposals are realistic, understandable and in line with the financial

information (historical and forecasted) provided by the potential Borrowing

Company”;

(6) an assessment of the prospective borrower’s company management, track

record and experience “to determine if the leadership and management of

the company has sufficient experience and depth of knowledge to deliver

the financial performance required to repay any borrowing”;

(7) “on-going monitoring of loans” by checking each prospective borrower’s

“performance and asset strength, loan interest and principal repayments

and finally bond interest and principal payments to Bond Holder” with the

object being “… to identify early any difficulties a borrowing company may

be experiencing”; and

(8) [for loans above £2m] LCF would hold a non-executive position on the

prospective borrower’s Board.

LCF’s lending process in reality

4.30.
The reality of LCF’s lending process was nothing like that described in its financial

promotions. Nine of the 12 borrowers had been incorporated for less than a year

at the point they entered into loan facilities with LCF so it would have been

impossible for LCF to have looked at 3 years of financial information. Of these 9,

7 were formed a matter of a few days or weeks before the loans were made.

4.31.
The vast majority of the corporate borrowers had no active trading histories (even

those that had existed longer than a few days) and LCF did not carry out

meaningful financial due diligence. LCF was not able, therefore, to understand

what future revenues the borrowers aimed to generate to meet their huge

liabilities to LCF (which in turn had liabilities to bondholders) and how they

intended to do this. As a result, LCF could not assess the viability of corporate

borrowers repaying interest and loans from their trading activities.

4.32.
In addition, for the most part lending was not secured against realisable assets

held by the corporate borrowers, despite the assurances in the financial

promotions to the contrary. Assurances were also given that the maximum loan

to value ratio would be 75%. The term ‘loan to value’ is commonly used in relation

to mortgage lending with lenders determining loans based on the value of the

property being purchased and, especially combined with what prospective

investors were told about property assets of corporate borrowers being appraised

(see paragraph 4.29(2) above), is likely to have led prospective investors to think

that loans to corporate borrower were secured against land and other physical

property. LCF was in effect lending huge sums of bondholder funds to the

corporate borrowers on an unsecured basis. This hugely increased the risks

bondholders faced when investing in LCF’s minibond business.

An example – Company A

4.33.
The contrast between the way in which LCF’s financial promotions described its

lending process and reality is starkly set out in the example of Company A, one

of the corporate borrowers.

4.34.
During the Relevant Period a loan facility agreement was executed for LCF to loan

£7m of bondholder funds to Company A, which had only been incorporated 3 days

before the loan facility was agreed, and its directors had links with LCF and the

majority of the other corporate borrowers.

4.35.
There is no evidence that before entering into the loan facility agreement, or at

any point thereafter, LCF took proper due diligence steps such as assessing

projected turnover and profits, repayment proposals, the business plan, company

management, track record and experience (and it is difficult to see how this could

have been meaningfully done in relation to a company that was only 3 days old).

4.36.
Company A did not own any realisable assets which could act as security for LCF

and LCF carried out no meaningful ongoing monitoring of the business once the

lending decision had been made (and no member of LCF sat as a non-executive

director on its Board).

Hidden fees and unsustainable rates of return

4.37.
A prospective investor on reviewing LCF’s financial promotions would have been

likely to form the impression that their investment (of, say, £10,000) would be

onward lent to corporate borrowers (as part of a loan of, say, £1m) with relatively

small (in contrast to the reality) fees being paid by the corporate borrower. LCF

financial promotions stated as follow:

(1) A corporate borrower would pay LCF a 2% set-up fee (so £20,000 on a

£1m loan).

(2) LCF would also earn income by charging a 2% interest ‘turn’ on funds lent.

In other words, on a bond paying 8% annually to investors LCF would

charge corporate borrowers 10% annually and keep the 2%.

(3) Under a heading “Are there any hidden fees, charges or deductions?” was

stated “LCF will take no fees or make any deductions or charges of any

kind on the interest paid by the Bond”. This gave the false and misleading

impression that there were no hidden fees when in fact there were hidden

upfront fees of 25.5% because LCF paid that amount to certain service

providers and charged those to the corporate borrowers by deducting the

same amount from loan monies. In other words, in the example of a £1m

loan, the corporate borrower would in fact receive only £725,000 (a total

of 27.5% having been deducted, 25.5% in hidden fees and 2% for the

disclosed set-up fee).

4.38.
Therefore, in an example of a 3 year 8% LCF minibond with a corporate borrower

being lent £1m but only receiving £725,000, the corporate borrower needed to

generate commensurately high rates of return to cover the 25.5% of hidden fees

over and above: (a) the high level of interest due to bondholders; (b) the disclosed

lending fee due to LCF of 2%; and (c) a disclosed 2% interest ‘turn’ charged

annually by LCF. The failure to disclose that LCF’s business model depended on

the corporate borrowers being able to generate commensurately large rates of

return made LCF’s financial promotions unfair and misleading because it meant

investors could not accurately assess the risk of investing in LCF’s minibonds.

The ineligibility of LCF’s ISA bonds for inclusion within an ISA wrapper

4.39.
With the introduction of its ISA bonds in 2017, LCF began to target retail investors

who were familiar with ISA products. LCF’s financial promotions encouraged

prospective investors to transfer funds from non-LCF ISAs they already held into

LCF ISA bonds.

4.40.
LCF’s financial promotions described its ISA bonds as debentures which qualified

as investments which could be part of the (then) relatively new Innovative Finance

ISA wrapper. LCF stated that this would allow investors to benefit from “tax-free

income” and that existing ISA balances could be transferred into the LCF ISA

bonds. LCF further stated that prospective investors’ annual ISA allowance could

be used to invest in the bonds and that investors might be able to transfer multiple

years of saving from existing ISA balances into the LCF ISA bonds. Investors were

told that the LCF ISA bonds were free from capital gains tax and income tax and

that all interest received would be earned tax-free.

4.41.
In order for bonds to be qualifying investments for an Innovative Finance ISA they

have to meet certain conditions, including that they are transferable (see

Regulation 8A(2) and (4) of the Individual Savings Account Regulations

1998/1870). LCF’s ISA bonds did not in fact qualify as ISA investments as they

were non-transferable. The Information Memoranda issued by LCF contained clear

statements about the non-transferability of the bonds. For example, the full title

of the bond set out in large letters on the first page of the Series 1 ISA Bond was:

“London Capital & Finance Plc
Series 1 ISA, 3-year 8% Bonds
(Non-Transferable Securities)”.

On page 2 it stated:

“Bonds are NOT transferable
The Bonds are not transferrable”.

4.42.
Prospective investors were misled by LCF’s financial promotions which should

never have described the bonds as ISA bonds.

Halo effect offered by Authority authorised status of LCF

4.43.
A significant number of LCF’s financial promotions, and in particular LCF’s website

where a prospective investor is likely to have looked early on in their journey to

making an investment decision, made reference to LCF being authorised by the

Authority with prominently placed statements such as “LC&F is authorised and

regulated by the Financial Conduct Authority …” or “Authorised & regulated by the

Financial Conduct Authority for credit broking activities.” Whilst more detailed

aspects of LCF’s financial promotions, such as the Information Memoranda, would

sometimes state that the bonds being advertised were not regulated, or did not

fall within the scope of credit broking activities, that was insufficient to overcome

the ‘halo effect’ brought about by the way in which LCF presented its Authority

authorised status which created an unjustified impression of integrity to

prospective investors and which provided a false level of comfort to investors

when no such comfort was merited.

4.44.
An example of this can be seen on LCF’s website which, in 2017, stated that LCF

was: “Authorised and regulated by the Financial Conduct Authority” in bold as the

first point on the homepage: .

4.45.
In the context of selling the minibonds to retail investors, the authorised status

of LCF was of no relevance whereas the unregulated nature of the bonds (and the

effect of that on FSCS coverage) was highly relevant. As such, in order for the

promotions to have been fair, clear and not misleading, the information about the

unregulated nature of the minibond business, and lack of FSCS coverage, should

have featured much more prominently than LCF’s authorised status (if the latter

was referred to at all).

5.
FAILINGS

5.1.
During the Relevant Period LCF failed to ensure that its financial promotions were

fair, clear and not misleading, thereby breaching COBS 4.2.1(1)R as follows:

(1) LCF targeted retail investors including using seemingly independent

comparison websites that unfairly and misleadingly compared much safer

third-party investments (promising lower interest rates) with the

minibonds offered by LCF (promising much higher interest rates). These

comparison websites were typically seen by potential investors after an

online search for “best ISA rate” or similar. The comparison websites were

not in fact independent of LCF and were simply being used by it to drive

traffic to its website.

(2) LCF claimed it would lend funds raised to carefully selected UK corporate

borrowers which had undergone a full financial review. This claim was

untrue and misleading because the corporate borrowers were not

independent of LCF or each other, they were not carefully selected, and

LCF conducted no meaningful due diligence before lending.

(3) Despite the numerous assurances LCF provided to prospective investors in

its financial promotions about the safety and security of its minibonds,

including that the loans made by LCF were secured against assets of the

relevant borrowing company, with a maximum loan to value of 75% (so

that, for example, for a loan of £750,000 LCF would have taken security

over £1m of the borrowing company’s assets) the funds loaned were in

fact on the whole not secured against realisable assets held by the

corporate borrowers.

(4) LCF’s financial promotions gave the misleading impression there were no

hidden fees, charges, or deductions when in fact for every £1 invested,

LCF paid fees of 25.5% to meet its online marketing and other support

service costs and these fees were not disclosed to prospective investors.

(5) Not only was the impression given that there were no hidden fees

misleading and unfair, the 25.5% in fees paid by LCF was passed on

directly to the corporate borrowers (unbeknownst to potential investors

who were not even aware of the fees). This meant that in order for

bondholders to receive the interest promised on the minibonds (most of

which were offered at interest rates of between 6.5% and 9.1%, although

rates went as high as 11%), as well as their capital back, the corporate

borrowers needed to generate very high rates of return to cover the 25.5%

of hidden fees over and above: (a) the high level of interest due to

bondholders; (b) a disclosed lending fee due to LCF of 2%; and (c) a

disclosed 2% interest ‘turn’ charged annually by LCF. The failure to disclose

that LCF’s business model depended on the corporate borrowers being able

to generate commensurately large rates of return made LCF’s financial

promotions unfair and misleading because it meant investors could not

accurately assess the risk of investing in LCF’s minibonds.

(6) The minibonds LCF marketed as ISA bonds were not in fact qualifying

investments for inclusion within an ISA wrapper. LCF’s misleading

marketing in this regard induced 8,388 investors to invest £108m in LCF

ISA bonds, many of them transferring out of legitimate ISA qualifying

investments (rendering the investors potentially liable to tax).

(7) Even though LCF’s minibond business was not regulated by the Authority,

LCF’s financial promotions prominently featured the fact it was authorised

by the Authority. This resulted in an unmerited ‘halo effect’ as LCF’s

highlighting of its authorised status in this way presented an unjustified

impression of integrity to prospective investors.

6.
SANCTION

6.1.
The Authority’s policy for imposing a public censure and financial penalty is set

out in Chapter 6 of DEPP.

6.2.
The Authority has considered the disciplinary and other options available to it and

has concluded that a public censure is the appropriate sanction in the

circumstances of this case.

6.3.
The Authority would have imposed a substantial financial penalty on LCF for the

serious failings in this case. However, the Authority has considered the impact

that a financial penalty would have on LCF given that it is currently in

administration, insolvent, and that there is a significant liability to its creditors

(principally bondholders, who invested with LCF, and the FSCS, which has

administered two compensation schemes for bondholders). Taking this into

account, the Authority does not consider it appropriate to impose a financial

penalty on LCF and instead publishes a censure to the effect that LCF failed to

ensure that its financial promotions were fair, clear and not misleading (in

contravention of COBS 4.2.1(1)R).

6.4.
Had LCF not been in administration and insolvent the Authority would, in addition,

have required LCF to pay restitution in respect of both the profit it gained from its

misconduct and the losses suffered by bondholders as a result, using the

Authority’s powers under section 384 of the Act. Due to the way in which LCF

operated, precisely quantifying the profit that accrued to it as a result of the

contravention would not have been straightforward, but restitution for losses

would have been readily quantifiable and substantial totalling around £237.2m

(less any amounts recovered for bondholders by LCF’s Administrators).

7.
PROCEDURAL MATTERS

7.1.
This Notice is given to LCF under section 390 of the Act. The following statutory

rights are important.

Decision maker

7.2.
The decision which gave rise to the obligation to give this Notice was made by the

Settlement Decision Makers.

7.3.
Sections 391(4), 391(6) and 391(7) of the Act apply to the publication of

information about the matter to which this Notice relates. Under those provisions,

the Authority must publish such information about the matter to which this Notice

relates as the Authority considers appropriate. The information may be published

in such manner as the Authority considers appropriate. However, the Authority

may not publish information if such publication would, in the opinion of the

Authority, be unfair to LCF or prejudicial to the interests of consumers or

detrimental to the stability of the UK financial system.

7.4.
The Authority intends to publish such information about the matter to which this

Final Notice relates as it considers appropriate.

Authority contacts

7.5.
For more information concerning this matter generally, contact Gareth Buttrill at

the Authority (gareth.buttrill@fca.org.uk).

Financial Conduct Authority, Enforcement and Market Oversight Division


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