Final Notice

On , the Financial Conduct Authority issued a Final Notice to Peter Stephen Fox

FINAL NOTICE

TAKE NOTICE: The Financial Services Authority of 25 The North Colonnade, Canary

Wharf, London E14 5HS (“the FSA”) gives Peter Stephen Fox final notice about the

following action:

1.
THE ACTION

1.1
The FSA gave Peter Stephen Fox (“Mr Fox”) a Decision Notice on 29 June 2011

which notified Mr Fox that the FSA had decided to take the following action against

(1)
publish a statement of Mr Fox’s misconduct pursuant to section 66 of the

Financial Services and Markets Act 2000 (“the Act”), for failing to comply

with Statements of Principle 2 and 7 of the FSA’s Statements of Principle and

Code of Practice for Approved Persons (“the Statements of Principle”);

(2)
withdraw the approval granted to Mr Fox, pursuant to section 63 of the Act, to

perform controlled functions CF4 (Partner), CF10 (Compliance Oversight),

and CF11 (Money Laundering Reporting); and

(3)
make an order, pursuant to section 56 of the Act, prohibiting Mr Fox from

carrying out any controlled function involving the exercise of significant

influence over any person in relation to any regulated activity carried on by

any authorised person, exempt person or exempt professional firm (“the

Prohibition Order”). The FSA would be minded to revoke the prohibition

order, on Mr Fox’s application, in the event that he is able to demonstrate to

the satisfaction of the FSA that he has taken adequate steps to remedy his lack

of competence and capability.

1.2
The FSA considers that the misconduct in this case warrants a financial penalty of

£15,000. However, Mr Fox has provided verifiable evidence that imposing such a

financial penalty would cause him serious financial hardship. Under these exceptional

circumstances, the FSA has decided to censure him publicly instead.

1.3
Mr Fox agreed that he would not be referring the matter to the Upper Tribunal (Tax

and Chancery Chamber).

1.4
Accordingly, and for the reasons set out below, the FSA takes the action set out

above. The Prohibition Order takes effect from 29 June 2011.

2.
REASONS FOR THE ACTION

2.1
On the basis of the facts and matters described below, the FSA has decided to take

action as a result of Mr Fox’s conduct as an approved person at Wheatcroft Fox and

Company (“Wheatcroft Fox”) between 1 June 2004 and 30 May 2009 (“the relevant

period”).

2.2
When carrying out significant influence functions in connection with Wheatcroft

Fox’s regulated investment business during the relevant period, Mr Fox’s conduct fell

short of the FSA’s prescribed regulatory standards for approved persons. In

particular, he:

3

(1)
breached Statement of Principle 2 as he failed to act with due skill, care and

diligence in managing the business of Wheatcroft Fox for which he was

responsible in his controlled functions, in that he failed to:

(a)
demonstrate that he had recorded sufficient personal and financial

information about Wheatcroft Fox’s customers in order to assess the

suitability of his recommendations;

(b)
demonstrate that he had adequately assessed and described customers’

attitudes to risk;

(c)
demonstrate that he had conducted adequate or independent product

research to support his recommendations;

(d)
ensure that suitability reports were clear, fair and not misleading and

explained, in sufficient detail, why his recommendations were suitable;

(e)
explain the main consequences, including associated costs, charges and

risks, of his recommendations; and

(f)
make and retain adequate records explaining why his recommendations

were suitable.

(2)
breached Statement of Principle 7 as he failed, as an approved person

performing a significant influence function, to take reasonable steps to ensure

that the business of Wheatcroft Fox, for which Mr Fox is responsible in his

controlled functions, complied with the relevant requirements and standards of

the regulatory system and the associated Conduct of Business rules listed in

Annex A. In particular, he failed to ensure that Wheatcroft Fox put in place

adequate systems, processes and controls to ensure that it could demonstrate

and monitor the suitability of the advice it gave to customers and ensure

compliance with regulatory requirements and standards and associated rules.

2.3
The FSA regards these failings as serious because they exposed customers to the risk

of receiving unsuitable advice, as:

(1)
a number of Mr Fox’s failings related to pension products, which the FSA has

publicised as being a high risk product;

(2)
Mr Fox and/or Wheatcroft Fox could not demonstrate the suitability of

recommendations to customers;

(3)
Mr Fox and/or Wheatcroft Fox were unable to demonstrate that customers

were provided with adequate information in respect of recommendations to

ensure that they were in a position to make an informed decision; and

(4)
in 2006, Wheatcroft Fox’s external compliance consultant first indentified a

number of failings in its sale and advice processes and brought these to Mr

Fox’s attention. Despite this, and the fact that the external compliance

consultant raised similar concerns in subsequent years, there is little evidence

that Mr Fox made substantive changes to Wheatcroft Fox’s procedures as a

result.

2.4
The FSA has taken into account the fact that, although the customer files did not

include sufficient “know your customer” information, Mr Fox was able to

demonstrate knowledge of his customers’ personal and financial circumstances, which

the FSA regards as a mitigating factor.

2.5
The FSA has concluded that Mr Fox’s failings while performing controlled functions

as an approved person at Wheatcroft Fox warrant a public censure. The FSA therefore

issues a statement of Mr Fox’s misconduct.

2.6
In addition, and having regard to Mr Fox’s role and responsibilities at Wheatcroft

Fox, the FSA has concluded that, as a result of the seriousness, nature and extent of

Mr Fox’s misconduct, Mr Fox is failing to meet the minimum regulatory standards

required in terms of competence and capability, and is not fit and proper to carry out

any controlled function involving the exercise of significant influence over any

person, in relation to any regulated activity carried on by any authorised person,

exempt person or exempt professional firm. Accordingly the FSA withdraws Mr

Fox’s approval to perform controlled functions CF4 (Partner), CF10 (Compliance

Oversight), and CF11 (Money Laundering Reporting), and makes the Prohibition

Order against him.

2.7
This action supports the FSA’s statutory objectives of protecting consumers and

maintaining market confidence.

3.
RELEVANT STATUTORY AND REGULATORY PROVISIONS

3.1
The relevant statutory provisions and regulatory requirements are set out at Annex A

to this Final Notice.

4.
FACTS AND MATTERS RELIED ON

4.1
Mr Fox is one of two partners at Wheatcroft Fox. Mr Fox was approved by the FSA

on 1 December 2001 to perform the following controlled functions (“CF”) at

Wheatcroft Fox: CF4 (Partner), CF8 (Apportionment and Oversight – until 31 March

2009), CF10 (Compliance Oversight) and CF11 (Money Laundering Oversight). On

14 January 2005, Mr Fox was also approved by the FSA to be responsible for

insurance mediation and on 1 November 2007 to perform CF30 (Customer Function).

4.2
Wheatcroft Fox has been authorised by the FSA since 1 December 2001 and until 31

March 2010 was permitted by the FSA to conduct regulated activities in insurance

and investment business. Wheatcroft Fox has two customer advisers.

4.3
In October 2008 the FSA carried out a Treating Customers Fairly (“TCF”) assessment

of Wheatcroft Fox, as part of the FSA’s assessment programme for small firms, and

identified concerns regarding the adequacy of Wheatcroft Fox’s systems and controls

and its ability to demonstrate that it was treating its customers fairly. The FSA

conducted a follow-up TCF visit in November 2008 in the course of which

Wheatcroft Fox’s partners were interviewed and a sample of customer files were

reviewed.

4.4
Following the TCF assessment and follow-up visit, the FSA has conducted an

investigation into Wheatcroft Fox to review its compliance with relevant regulatory

requirements and standards in connection with its business during the relevant period.

4.5
As a result of the investigation, the FSA considers that Mr Fox’s conduct as an

approved person fell short of the FSA’s prescribed regulatory standards for approved

persons and that he has breached Statements of Principle 2 and 7.

Suitability of advice

4.6
As part of its investigation, the FSA reviewed 12 sales in which Mr Fox was either

the adviser or involved in the advice process. Mr Fox was unable to demonstrate that

he had taken reasonable care to ensure the suitability of his advice. Specifically, Mr

Fox failed to:

(1)
demonstrate that he had recorded sufficient personal and financial information

about customers to assess the suitability of his recommendations to enter into

investment contracts. In all 12 sales reviewed by the FSA, there was

insufficient “know your customer” information held on the customer files, or

incomplete or non-existent fact finds, to justify the recommendations made. In

particular:

(a)
there was no fact find on the customer files in five sales;

(b)
in three sales, the customer file only contained historic and/or limited

or incomplete fact finds, or fact finds which were signed by the

customer, but were otherwise blank;

(c)
in one sale, Wheatcroft Fox gathered information about the customer’s

personal and financial circumstances, and obtained the customer’s

signature on the customer agreement, after the application form for the

investment had been completed and the suitability letter, including the

recommendation, had been issued; and

(d)
in 10 sales, the customer file did not clearly and fully identify the

customers’ objectives, either because there was no fact find on the file

relevant to the transaction reviewed or the objectives detailed on the

fact find were inadequate and insufficiently tailored to the individual

customers.

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(2)
demonstrate that he had adequately assessed and described the customer’s

attitude to risk. In 8 of the 12 cases reviewed, the customer file did not include

an adequate assessment of the customer’s attitude to risk, either because the

relevant section on the fact find had not been completed or because there was

no fact find on the file relevant to the specific transaction. In 11 cases, the fact

find did not include a description of the risk rating or examples of the type of

product falling within each category;

(3)
demonstrate that he had had undertaken adequate or independent product

research to support his recommendations. In 11 out of the 12 sales reviewed,

the customer file did not contain any evidence of research on alternative

products or providers;

(4)
communicate with clients in a way that was clear, fair and not misleading. In

10 of the 12 sales reviewed, Mr Fox issued suitability reports which contained

insufficient detail to enable customers to make an informed decision. For

example, they were not individually tailored to the particular customer, nor did

they adequately explain why, having regard to the customer’s personal and

financial circumstances, he had concluded that the recommended product was

suitable for that customer. In addition, suitability reports did not include

appropriate risk warnings in 10 of the 12 cases;

(5)
demonstrate that he had provided adequate information relating to alternative

products or providers to customers. In 10 of the 12 sales, the suitability

reports for customers either did not include, or contained limited information

about, alternative products and providers and the reason for discounting them;

(6)
demonstrate that he had explained the main consequences, including

associated costs, charges and risks, of his recommendations. In 11 sales, the

suitability reports did not contain sufficient detail of the costs and charges

associated with the advice; and

(7)
make and retain adequate records explaining why his recommendations were

suitable.

4.7
By failing to record sufficient and accurate information about customers and product

research, and by providing inadequate suitability reports, Mr Fox could not

demonstrate that his recommendations were made on the basis of an adequate

assessment of customers’ needs and circumstances. Mr Fox has therefore failed to

ensure that he acted with due skill care and diligence in carrying out his controlled

function in breach of Statement of Principle 2.

Systems and Controls

4.8
Mr Fox was unable to demonstrate, as an approved person performing a significant

influence function and the partner primarily responsible for the systems and controls

in place at Wheatcroft Fox, that he had taken reasonable steps to ensure that the

business of Wheatcroft Fox, for which Mr Fox is responsible in his controlled

functions, complied with the relevant requirements and standards of the regulatory

system and the associated provisions of Conduct of Business rules listed in Annex A.

Specifically, Mr Fox failed to ensure that the systems, processes and controls at

Wheatcroft Fox were adequate to demonstrate and monitor the suitability of the

advice it gave to customers and failed to ensure compliance with regulatory

requirements and standards.

4.9
As part of its investigation, the FSA reviewed 32 of Wheatcroft Fox’s investment

sales, including investment bonds and personal pension plans, relating to 22

customers. Of these sales, 6 recommendations were made after the FSA’s visit in

November 2008. The FSA identified significant failings in Wheatcroft Fox’s advice

and sales processes which led to customers being put at risk of receiving unsuitable

advice. Specifically;

(1)
in 30 of the 32 files reviewed, there was insufficient personal and financial

information on the customer file, or incomplete or non-existent fact finds, to

demonstrate the suitability of the recommendation. In 17 out of 32 sales

reviewed, there was only historic and/or limited or incomplete fact finds on the

customer files or fact finds, which were signed by the customer, but were

blank. Wheatcroft Fox’s TCF action plans for the period between July 2006

and June 2009 identified that, although its advisers gathered information about

customers’ personal and financial circumstances, this was not always

evidenced on the customer files. Wheatcroft Fox’s annual compliance review

for the period from August 2007 to July 2008, completed by its external

compliance consultant, identified that customer files did not always contain an

up-to-date fact find. The review also emphasised the importance of Wheatcroft

Fox being able to demonstrate that it had gathered and retained sufficient

“know your customer” information. There was no evidence to demonstrate

that Wheatcroft Fox took any steps to address this issue after it was brought to

its attention;

(2)
in 6 out of 32 sales reviewed, there were specific issues relating to timing of

the completion of the fact find on the customer files;

(3)
in 21 out of 32 sales reviewed, the customer file did not clearly and fully

identify the customers’ objectives, either because there was no fact find on the

file relevant to the transaction reviewed or because the objectives detailed on

the fact find were inadequate and not sufficiently tailored to the individual

customer;

(4)
the customer file did not include an adequate assessment of the customer’s

attitude to risk in 16 of the 32 sales reviewed. In addition, the fact find for 22

sales did not include a description of the risk rating or examples of the type of

product falling within each risk category;

(5)
in 16 of the 32 sales reviewed there was no evidence of research into

alternative products or providers on the customer file;

(6)
Wheatcroft Fox issued suitability reports which contained insufficient detail to

enable customers to make an informed decision in 17 of the 32 sales reviewed.

For example, they were not individually tailored to the particular customer,

nor did they adequately explain why, having regard to the customer’s personal

and financial circumstances, Wheatcroft Fox had concluded that the

recommended investment was suitable for that customer. In 26 of the 32 sales

reviewed, the suitability reports for customers either did not include, or

contained limited information about, alternative products and providers and

the reason for discounting them. In addition, the suitability reports did not

contain sufficient detail of the costs and charges associated with the advice in

18 of the 32 sales reviewed and appropriate risk warnings were not included in

the suitability reports in 18 of the 32 sales; and

(7)
none of the 32 sales reviewed, had any evidence to demonstrate that the advice

had been reviewed or monitored by Wheatcroft Fox.

4.10
By failing to take reasonable steps to ensure that Wheatcroft Fox’s business complied

with the relevant requirements and standards of the regulatory system, for which he

was responsible in his controlled function, Mr Fox breached Statement of Principle 7.

5.
ANALYSIS OF THE BREACHES

5.1
By reason of the facts and matters referred to in paragraphs 4.6 above, the FSA

considers that Mr Fox was unable to demonstrate that he took reasonable care to

ensure the suitability of his advice. Mr Fox therefore failed to act with due skill, care

and diligence in carrying out his controlled function, in breach of Statement of

Principle 2. Specifically, he failed to demonstrate that he had obtained and retained

sufficient personal and financial information about his customers, undertaken

adequate or independent product research and explained the main consequences and

risks of his recommendations. He also failed to ensure that suitability reports were

clear fair and not misleading.

5.2
By reason of the facts and matters referred to in paragraphs 4.8 to 4.10 above, the

FSA considers that Mr Fox failed, as an approved person performing a significant

influence function and the partner primarily responsible for the systems and controls

in place at Wheatcroft Fox, to take reasonable steps to ensure that the business of

Wheatcroft Fox, for which Mr Fox is responsible in his controlled functions, complied

with the relevant requirements and standards of the regulatory system and the

associated Conduct of Business rules listed in Annex A, in breach of Statement of

Principle 7. Specifically, Mr Fox failed to maintain adequate systems, processes and

controls in relation to the adequacy of management, oversight and sales processes to

ensure compliance with regulatory requirements and standards and associated rules.

5.3
Having regard to the facts and matters set out in this notice, the FSA considers it

proportionate and appropriate in all the circumstances to take disciplinary action

against Mr Fox.

5.4
In addition, as a result of the breaches outlined above, the FSA has concluded that Mr

Fox’s conduct fell short of the minimum regulatory standards in terms of his

competence and capability, and that he is not a fit and proper person to carry out any

controlled function involving the exercise of significant influence over any person in

relation to any regulated activity carried on by any authorised person, exempt person

or exempt professional firm.

6.
ANALYSIS OF THE SANCTIONS

Public censure

6.1
The FSA's policy in relation to the imposition of a public censure is set out in Chapter

6 of the Decision Procedure and Penalties Manual (“DEPP”), which forms part of the

FSA Handbook. DEPP sets out the factors that may be of particular relevance in

determining whether it is appropriate to issue a public censure rather than impose a

financial penalty. The criteria are not exhaustive and all relevant circumstances of the

case will be taken into consideration. Relevant extracts from DEPP are set out in

6.2
In addition, the FSA has had regard to the corresponding provisions of Chapter 13 of

the Enforcement Manual (“ENF”) in force during the relevant period until 27 August

2007 and Chapter 7 of the Enforcement Guide (“EG”), in force thereafter.

6.3
In determining whether a financial penalty or a public censure is appropriate the FSA

is required to consider all the relevant circumstances of a case.

6.4
The factors in this case would ordinarily merit the imposition of a financial penalty.

However, the FSA considers that, in accordance with DEPP 6.4.2(8)G, there are

exceptional circumstances under which conduct by a person which would ordinarily

attract a financial penalty, may be dealt with by way of a public censure. In this case,

there is evidence that Mr Fox has insufficient resources to pay a financial penalty such

that the application of the FSA’s policy on serious financial hardship (set out in DEPP

6.5D) would result in the financial penalty being reduced to zero. Mr Fox’s breaches

are such that the FSA would have otherwise imposed a financial penalty of £15,000

on him.

6.5
The principal purpose of imposing a public censure is to promote high standards of

regulatory conduct by deterring persons who have committed breaches from

committing further breaches, helping to deter other persons from committing similar

breaches and demonstrating generally the benefits of compliant behaviour. A public

censure is a tool that the FSA may employ to help it achieve its regulatory objectives.

6.6
The FSA considers that a public censure, rather than a financial penalty, is

appropriate.

6.7
DEPP 6.4.2G sets out a list of factors that may be of relevance in determining whether

it is appropriate to issue a public censure rather than impose a financial penalty. The

factors are not exhaustive and the FSA will consider all the relevant circumstances of

the case. The FSA considers that the following factors are particularly relevant in this

case.

Deterrence (DEPP 6.4.2G(1))

6.8
In determining whether to publish a statement of Mr Fox’s misconduct, the FSA has

had regard to the need to ensure those who are approved persons must act with the

appropriate levels of competence and capability and in accordance with regulatory

requirements and standards. The FSA considers that a public censure should be

imposed to demonstrate to Mr Fox and others the seriousness with which the FSA

regards his behaviour.

The seriousness of the breach in question (DEPP 6.4.2G(3))

6.9
In determining the appropriate sanction, the FSA has had regard to the seriousness of

the breaches, including the nature of the requirements breached, the duration and

frequency of the breaches, whether the breaches revealed serious failings in

Wheatcroft Fox's systems and controls and the number of customers who were

affected and/or placed at risk of loss.

6.10
Mr Fox’s failings covered the period from 1 June 2004 to 30 May 2009 and are

viewed as being serious because Mr Fox:

(1)
could not demonstrate the suitability of his recommendations;

(2)
could not demonstrate that he had provided customers with adequate

information in respect of his recommendations to ensure that customers were

in a position to make an informed decision;

(3)
failed to ensure that Wheatcroft Fox had adequate systems and controls to

ensure compliance with regulatory standards and requirements; and

(4)
failed to make any substantive changes to Wheatcroft Fox’s procedures despite

being made aware by its external compliance consultant of failings in its sales

and advice processes.

Conduct following the breach (DEPP 6.4.2G(5))

6.11
While Mr Fox has taken some steps to rectify his shortcomings, the remedial action

has not been sufficient to address fully the failings that have been identified. On 31

March 2010, Wheatcroft Fox applied voluntarily to vary its Part IV permission to the

effect that it would cease all new regulated business with immediate effect. By

agreeing to vary Wheatcroft Fox’s Part IV permission, Mr Fox has allayed the FSA’s

immediate concern that he might pose an ongoing risk to consumers.

Previous action taken by the FSA (DEPP 6.4.2G(7))

6.12
In determining the appropriate sanction, the FSA has taken into account sanctions

imposed by the FSA on other approved persons for similar behaviour. This was

considered alongside the deterrent purpose for which the FSA imposes sanctions.

The financial impact on the person concerned (DEPP 6.4.2G(8))

6.13
Mr Fox has breached Statements of Principle 2 and 7. The breaches are serious and

the FSA would have imposed a financial penalty of £15,000 on Mr Fox as a result.

However, Mr Fox has provided verifiable evidence that imposing such a financial

penalty would cause him serious financial hardship. Under these exceptional

circumstances, the FSA proposes to publish a statement of his misconduct and censure

him publicly instead.

Withdrawal of approval and prohibition

6.14
The FSA has concluded that Mr Fox’s conduct demonstrated a lack of competence

and capability and he is therefore not fit and proper to perform any controlled function

involving the exercise of significant influence over any person in relation to any

regulated activity carried on by any authorised person, exempt person or exempt

professional firm.

6.15
It is therefore necessary and proportionate, in order for it to achieve its regulatory

objectives, for the FSA to exercise its powers to withdraw Mr Fox’s approval to

perform controlled functions CF4 (Partner), CF10 (Compliance Oversight), and CF11

(Money Laundering Reporting) and to make the Prohibition Order against him.

7.
CONCLUSIONS

7.1
On the basis of the facts and matters described above, the FSA concludes that Mr

Fox’s conduct fell short of the minimum regulatory standards required of an approved

person and that he has breached Statements of Principle 2 and 7.

7.2
The FSA, having regard to all the circumstances, therefore considers that it is

appropriate and proportionate to issue a public censure of Mr Fox’s misconduct,

withdraw his approval to perform controlled functions CF4 (Partner), CF10

(Compliance Oversight), and CF11 (Money Laundering Reporting) and to make the

Prohibition Order against him.

8.
DECISION MAKERS

8.1
The decision which gave rise to the obligation to give this notice was made on behalf

of the FSA by the Settlement Decision Makers.

9.
IMPORTANT

9.1
This Final Notice is given to Mr Fox in accordance with section 390 of the Act.

9.2
Sections 391(4), 391(6) and 391(7) of the Act apply to the publication of information

about the matter to which this notice relates. Under those provisions, the FSA must

publish such information about the matter to which this notice relates as the FSA

considers appropriate. The information may be published in such manner as the FSA

considers appropriate. However, the FSA may not publish information if such

publication would, in the opinion of the FSA, be unfair to Mr Fox or prejudicial to the

interests of consumers.

9.3
The FSA intends to publish such information about the matter to which this Final

Notice relates as it considers appropriate.

9.4
For more information concerning this matter generally, Mr Fox should contact Rachel

West of the Enforcement and Financial Crime Division at the FSA (direct line: 0207

066 0142 Fax: 0207 066 0143).

…………………………………………………….
Tom Spender
Head of Department
FSA Enforcement and Financial Crime Division


ANNEX A

RELEVANT STATUTORY PROVISIONS, REGULATORY REQUIREMENTS

AND GUIDANCE

1.
Statutory provisions

1.1
The FSA’s regulatory objectives are set out in section 2(2) of the Act and include

market confidence, public awareness, the protection of consumers and the reduction

of financial crime. In relation to this case, the most relevant statutory objectives are

the protection of consumers and market confidence.

1.2
The FSA has power under section 56 of the Act to make a prohibition order if it

appears to the FSA that an individual is not a fit and proper person to perform

functions in relation to a regulated activity carried on by an authorised person.

1.3
By virtue of section 56 of the Act, the FSA has the power to make an order

prohibiting him from performing a specified function, any function falling within a

specified description or any function, if it appears to the FSA that Mr Fox is not a fit

and proper person to perform functions in relation to a regulated activity carried on by

an authorised person. Such an order may relate to a specified regulated activity, any

regulated activity falling within a specified description or all regulated activities.

1.4
Section 63 of the Act provides that the FSA may withdraw an approval given under

section 59 of the Act if it considers that the person in respect of whom it was given is

not a fit and proper person to perform the function to which the approval relates.

1.5
Section 66 of the Act provides that the FSA may take action against a person to

impose a penalty on an individual of such amount as it considers appropriate or

publish a statement of his misconduct if it appears to the FSA that he is guilty of

misconduct and the FSA is satisfied that it is appropriate in all the circumstances to

take action against him. Misconduct includes failure, while an approved person, to

comply with a statement of principle issued under section 64 of the Act. The action

that may be taken by the FSA includes the imposition of a penalty on the approved

person of such amount as it considers appropriate.

2.
Relevant Handbook provisions

2.1
In exercising its power to issue a public censure, the FSA must have regard to relevant

provisions in the FSA Handbook of rules and guidance (“the FSA Handbook”).

2.2
The FSA’s Enforcement Guide (“EG”) and Decision Procedure and Penalties Manual

(“DEPP”) came into effect on 28 August 2007. Although the references in this Final

Notice are to DEPP and EG, the FSA has also had regard to the appropriate provisions

of the FSA’s Enforcement Manual, which preceded DEPP and EG and applied during

part of the relevant period.

Statements of Principle and the Code of Practice for Approved Persons (“APER”)

2.3
APER sets out the Statements of Principle as they relate to approved persons and

descriptions of conduct which, in the opinion of the FSA, do not comply with a

Statement of Principle. It further describes factors which, in the opinion of the FSA,

are to be taken into account in determining whether or not an approved person’s

conduct complies with a Statement of Principle.

2.4
APER 3.1.3G states that when establishing compliance with or a breach of a

Statement of Principle, account will be taken of the context in which a course of

conduct was undertaken, including the precise circumstances of the individual case,

the characteristics of the particular controlled function and the behaviour to be

expected in that function.

2.5
APER 3.1.4G provides that an approved person will only be in breach of a Statement

of Principle where he is personally culpable, that is in a situation where his conduct

was deliberate or where his standard of conduct was below that which would be

reasonable in all the circumstances.

2.6
APER 3.1.6G provides that APER (and in particular the specific examples of

behaviour which may be in breach of a generic description of conduct in the code) is

not exhaustive of the kind of conduct that may contravene the Statements of Principle.

2.7
The Statements of Principle relevant to this matter are:

(1)
Statement of Principle 2 which provides that an approved person must act with

due skill, care and diligence in carrying out his controlled function; and

(2)
Statement of Principle 7 which provides that an approved person performing a

significant influence function must take reasonable steps to ensure that the

business of the firm for which he is responsible in his controlled function

complies with the relevant requirements and standards of the regulatory system.

2.8
APER 3.3.1E states that in determining whether or not the conduct of an approved

person performing a significant influence complies with Statements of Principle 5 to

7, the following are factors which, in the opinion of the FSA, are to be taken into

account:

(1)
whether he exercised reasonable care when considering the information

available to him;

(2)
whether he reached a reasonable conclusion which he acted on;

(3)
the nature, scale and complexity of the firm’s business;

(4)
his role and responsibility as an approved person performing a significant

influence function; and

(5)
the knowledge he had, or should have had, of regulatory concerns, if any,

arising in the business under his control.

2.9
APER 4.2 lists types of conduct which, in the opinion of the FSA, do not comply with

Statement of Principle 2.

2.10
APER 4.2.3E states that failing to inform a customer of material information in

circumstances where he was aware, or ought to have been aware of such information

and the fact that he should provide it, falls within the type of conduct that would not

comply with Statement of Principle 2.

2.11
APER 4.2.4E states that behaviour of the type referred in APER 4.2.3E (referred to in

paragraph 2.9 above) would include, but is not limited to, failing to explain the risks

of an investment to a customer and/or failing to disclose details of the charges or

surrender penalties on investment products to customers.

2.12
APER 4.7 lists types of conduct which, in the opinion of the FSA, do not comply with

Statement of Principle 7.

2.13
APER 4.7.3E states that failing to take reasonable steps to implement (either

personally or through a compliance department or other departments) adequate and

appropriate systems of control to comply with the relevant requirements and standards

of the regulatory system in respect of its regulated activities is conduct that does not

comply with Statement of Principle 7.

2.14
APER 4.7.4E states that failing to take reasonable steps to monitor (either personally

or through a compliance department or other departments) compliance with the

relevant requirements and standards of the regulated system in respect of its regulated

activities is conduct that does not comply with Statement of Principle 7.

Conduct of Business Rules

2.15
Guidance on the Conduct of Business Rules is set out in the Conduct of Business

manuals of the FSA handbook.

Conduct of Business

2.16
Conduct of Business Rules (“COB”) applied to firms for part of the relevant period

(until 31 October 2007).

2.17
COB 5.2.5R requires that before a firm gives a personal recommendation concerning

a designated investment to a private customer, it must take reasonable steps to ensure

that it is in possession of sufficient personal and financial information about that

customer relevant to the services that the firm has agreed to provide.

2.18
COB 5.2.9R requires that a firm must make and retain a record of a private customer’s

personal and financial circumstances that it has obtained in satisfying COB 5.2.5R.

2.19
COB 5.2.12R requires a firm to provide the client with a statement of his demands

and needs if he makes a recommendation of a life policy or arranges for the client to

enter into a life policy. Unless the client asks for such a statement to be made orally

(of if immediate cover is required) the statement of demands and needs must be in

writing and made as soon as practicable, and in any event, before the conclusion of

the contract for the life policy.

2.20
COB 5.3.5R requires that firm must take reasonable steps to ensure that a personal

recommendation concerning a designated investment to a private customer is suitable

for the client.

2.21
COB 5.3.16R requires that the suitability letter must: (1) explain why the firm has

concluded that the transaction is suitable for the customer, having regard to his

personal and financial circumstances; and (2) contain a summary of the main

consequences and any possible disadvantages of the transaction.

2.22
COB 5.3.18R requires that a firm must provide a suitability letter when or as soon as

possible after the transaction is effected.

2.23
COB 5.3.21R requires that if a firm makes a recommendation about a pension transfer

or pension opt out by an individual who is not a pension transfer specialist it must

have established procedures for checking, amongst other things, the merits of the

proposed transaction and the suitability of the recommendation.

2.24
COB 5.4.3R requires that a firm must not, amongst other things, make a personal

recommendation of a transaction to a private customer unless it has taken reasonable

steps to ensure that the private customer understands the nature of the risks involved.

2.25
COB 5.7.3R requires that before a firm conducts investment business with a private

customer it must disclose in writing the basis or amount of its charges for conducting

that business and the nature or amount of any other income receivable by it.

2.26
COB 5.7.5R requires that when a firm recommends or arranges the sale of a packaged

product the firm must disclose to the customer in cash terms any commission

receivable by it in connection with the transaction.

Conduct of Business Sourcebook

2.27
Conduct of Business Sourcebook (“COBS”) applied to firms for part of the relevant

period (with effect from 1 November 2007).

2.28
COBS 4.2.1R requires a firm to ensure that a communication is fair, clear and not

misleading.

2.29
COBS 4.5.2R requires that information is accurate and, in particular, does not

emphasise any potential benefits of an investment without also giving a fair and

prominent indication of any relevant risks.

2.30
COBS 4.5.6R requires that if information compares investments a firm must ensure

that the comparison is meaningful and presented in a fair and balanced way.

2.31
COBS 9.2.1R (assessing suitability) requires that a firm must take reasonable steps to

ensure that a personal recommendation or decision to trade, is suitable for its client.

2.32
COBS 9.2.2R requires that a firm must obtain from the client such information as is

necessary for the firm to understand the essential facts about him.

2.33
COBS 9.2.6R requires that if a firm does not obtain the necessary information to

assess suitability it must not make a personal recommendation to the client.

2.34
COBS 9.4.7R requires that the suitability report must at least specify the client’s

demands and needs; explain why the firm has concluded that the recommended

transaction is suitable for the client having regard to the information provided by the

client; and explain any possible disadvantages of the transaction for the client.

3.
Other relevant regulatory provisions

3.1
In exercising its power to make a prohibition order, the FSA must also have regard to

relevant regulatory provisions and guidance. The guidance that the FSA considers

relevant to this case is set out below.

3.2
The FSA’s policy on exercising its enforcement power is set out in the Enforcement

Guide (“EG”), which came into effect on 28 August 2007. Although the references in

the Final Notice are to EG, the FSA has also had regard to the appropriate provisions

of the FSA’s Enforcement Manual, which preceded EG and applied during part of the

relevant period.

Exercising the power to make a prohibition order under section 56 of the Act – EG 9

3.3
EG 9.1 states that the FSA’s power under section 56 of the Act to prohibit individuals

who are not fit and proper from carrying out controlled functions in relation to

regulated activities helps the FSA to work towards achieving its regulatory objectives.

The FSA may exercise this power to make a prohibition order where it considers that,

to achieve any of those objectives, it is appropriate either to prevent an individual

from performing any functions in relation to regulated activities, or to restrict the

functions which he may perform.

3.4
EG 9.2 states that the FSA’s effective use of the power under section 63 of the Act to

withdraw approval from an approved person will also help to ensure high standards of

regulatory conduct by preventing an approved person from continuing to perform the

controlled function to which the approval relates if he is not a fit and proper person to

perform that function. Where it considers this is appropriate, the FSA may prohibit

an approved person, in addition to withdrawing their approval.

3.5
EG 9.4 sets out the general scope of the FSA’s power in this respect. The FSA has

the power to make a range of prohibition orders depending on the circumstances of

each case and the range of regulated activities to which the individual’s lack of fitness

and propriety is relevant. Depending on the circumstances of each case, it may seek

to prohibit individuals from performing any class of function in relation to any class

of regulated activity, or it may limit the prohibition order to specific functions in

relation to specific regulated activities.

3.6
EG 9.5 provides that the scope of the prohibition order will depend on the range of

functions which the individual concerned performs in relation to regulated activities,

the reasons why he is not fit and proper and the severity of risk which he poses to

consumers or the market generally.

3.7
EG 9.9 provides that when deciding whether to make a prohibition order, the FSA

will consider all the relevant circumstances of the case. This may include, but are not

limited to, the following:

(1)
whether the individual is fit and proper to perform the functions in relation to

regulated activities. The criteria for assessing fitness and propriety are set out

in FIT 2.1 (honesty, integrity and reputation), FIT 2.2 (competence and

capability) and FIT 2.3 (financial soundness);

(2)
the relevance and materiality of any matters including unfitness;

(3)
the length of time since the occurrence of any matters indicating unfitness; and

(4)
the severity of the risk which the individual poses to consumers and to

confidence in the financial system.


3.8
EG 9.11 provides that due to the diverse nature of the activities and functions which

the FSA regulates, it is not possible to produce a definitive list of matters which the

FSA might take into account when considering whether an individual is not a fit and

proper person to perform a particular, or any, function in relation to a particular, or

any firm. However, EG 9.12 gives examples of types of behaviour which have

previously resulted in the FSA deciding to issue a prohibition order, and one such

example is a serious lack of competence.

3.9
EG 9.23 provides that in appropriate cases the FSA may take other action against an

individual in addition to making a prohibition order and/or withdrawing its approval,

including the use of its power to impose a financial penalty.

Fit and Proper Test for Approved Persons (“FIT”)

3.10
The FSA has issued specific guidance on the fitness and propriety of individuals in

FIT. The purpose of FIT is to outline the main criteria for assessing the fitness and

propriety of a candidate for a controlled function and FIT is also relevant in assessing

the continuing fitness and propriety of approved persons.

3.11
FIT identifies three criteria as being the most important considerations, namely:

(1)
FIT 2.1 (honesty, integrity and reputation): This includes an individual’s

openness and honesty in dealing with customers, market participants and

regulators and willingness to comply with requirements placed on him by or

under the Act as well as other legal and professional obligations and ethical

standards;

(2)
FIT 2.2 (competence and capability): This includes an assessment of the

individual’s skills in carrying out the controlled function that he is performing;

and

(3)
FIT 2.3 (financial soundness): This includes an assessment of the individual’s

financial soundness.

3.12
FIT 2.2.1G(2) provides that in determining a person’s competence and capability, the

FSA will have regard to all relevant matters including, but not limited to, whether the

person has demonstrated by experience and training that the person is able, or will be

able if approved, to perform the controlled function.

Decision Procedure and Penalties Manual (“DEPP”)

3.13
The FSA's policy in relation to the issue of public censures is set out in Chapter 6 of

DEPP, which forms part of the FSA Handbook. The principal purpose of issuing a

public censure is to promote high standards of regulatory conduct by deterring

persons who have committed breaches from committing further breaches, helping to

deter other persons from committing similar breaches and demonstrating generally the

benefits of compliant behaviour.

3.14
DEPP 6.4.1G(1) provides that the FSA will consider all the relevant circumstances of

a case when deciding whether to impose a penalty or issue a public censure.

3.15
DEPP 6.4.2G sets out a non-exhaustive list of factors that may be relevant to

determining whether it is appropriate to issue a public censure. The following factors

are relevant to this case:

Deterrence: DEPP 6.4.2G(1)

3.16
When determining whether to issue a public censure, the FSA will have regard to the

principal purpose for which it imposes sanctions, namely to promote high standards of

regulatory and/or market conduct by deterring persons who have committed breaches

from committing further breaches and helping to deter other persons from committing

similar breaches, as well as demonstrating generally the benefits of compliant

business.

The seriousness of the breach in question: DEPP 6.4.2G(3)

3.17
The FSA will consider the seriousness of the breach in relation to the nature of the

rule, requirement or provision breached, which can include considerations such as the

duration and frequency of the breach, whether the breach revealed serious or systemic

weaknesses in the person’s procedures or of the management systems or internal

controls relating to all or part of a person’s business and the loss or risk of loss caused

to consumers, investors or other market users.

Conduct following the breach: DEPP 6.4.2G(5)

3.18
The FSA may take into account the degree of co-operation the person showed during

the investigation of the breach by the FSA.

Previous action taken by the FSA: DEPP 6.4.2G(7)

3.19
The FSA seeks to apply a consistent approach to determining the appropriate level of

penalty. The FSA may take into account previous decisions made in relation to similar

misconduct.

The financial impact on the person concerned: DEPP 6.4.2G(8)

3.20
In exceptional circumstances, if the person concerned has inadequate means to pay

the level of financial penalty which their breaches would otherwise attract this may be

a factor in favour of a lower penalty or a public statement. Examples of circumstances

where this might be appropriate include whether the person concerned has provided

verifiable evidence that they would suffer serious financial hardship if the FSA

imposed a financial penalty.


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